Study of consumer behavior in Bangalore city *G. Vani1‚ M. Ganesh Babu2‚ N. Panchanatham3 Professor‚ Acharya Institute of Technology‚ Solladevanahalli 2Assistant Manager‚ ICICI Bank‚ Bangalore‚ 129/2‚ AGBG Layout Chikkabanavara 3Dept Head‚ Dept of Business Administration‚ Annamalai University‚ Chidambaram‚ Tamilnadu *gvani3333@yahoo.co.in 1Asst. Abstract: ‘Consumer is king’ –the statement carries profound truth in it. Today the success of any firm depends upon the satisfaction of consumers. For satisfying
Premium Brand Marketing Advertising
UNDERSTANDING THE OSI MODEL AND THE RELATIONSHIP WITH TCP/IP Table Of Contents Letter of Transmittal Abstract Table of Contents Written Presentation References Abstract The Open Systems Interconnection (OSI) model is a reference tool for understanding data communications between any two networked systems. It divides the communications processes into seven layers. Each layer both performs specific functions to support the layers above it and offers services to the layers below it. The
Free OSI model Internet Protocol Suite
"ADKAR" - a model for change management Overview ADKAR is a goal-oriented change management model that allows change management teams to focus their activities on specific business results. The model was initially used as a tool for determining if change management activities like communications and training were having the desired results during organizational change. The model has its origins in aligning traditional change management activities to a given result or goal. For example‚ Awareness
Premium Change management
information at once therefore consumers brains use a screen-out process called ‘selective attention’. This is the process by which consumers screen out some ideas‚ information‚ and messages‚ but take in or retain others‚ which they then interpret according to their personal experience‚ self-concept‚ attitudes‚ beliefs‚ and other factors.[2] In early selective theories‚ Donald Broadbent (1958) proposed a ‘bottleneck’ concept where it was thought we can only process a limited amount of information
Premium
Here’s an example for you‚ taken from my own experience in the jewelry business. Jewelry marketing is very life-cycle oriented‚ and it is the goal of jewelry marketers to "connect" with a customer early in their lifetime and to remain their jeweler of choice throughout their lifetime. For a jeweler‚ a male customer’s life-cycle might look something like this: Younger consumer - small gifts for girlfriend Slightly older consumer - engagement ring‚ holiday gifts Slightly older yet - Bridal
Premium Ring Marketing Jewellery
Knowledge Management Models To succed‚ a knowledge management initiative must have a robust theorical fundation‚ all models present different perspectives on the key conceptual elements that form the infrastructure of knowledge management. The von Krogh and Roos Model of Organizational Epistemology It distinguishes between individual knowledge and social knowledge‚ and they take an epistemological approach to managing organizational knowledge. Knowledge resides both in the individuals of an
Premium Knowledge Knowledge management Tacit knowledge
algorithm and scoring model for guess-the-word game in which words are guessed using vowels and consonants. INTRODUCTION By playing word guess games‚ player can test their brain’s ability in paying attention and capacity to guess the words.A main advantage of playing these games is player’s mind will be engrossed fully which will lead to brain development. Spending time in this kind of games can be a good alternative in player’s life other than out door games. Guess-the-word game’s objective is to
Premium Vowel Language Game
philanthropic employers began to develop a paternalistic care and concern for their employees. From the 1890s Quaker employers‚ for example‚ Cadbury and Rowntree‚ began to emphasize welfare by appointing ’industrial welfare ’ workers and building model factory villages. It was estimated that by 1914 there were probably between 60 and 70 welfare workers in Britain (Farnham‚ 1990). In the USA‚ Henry Ford ’s autoplant‚ for example‚ established a ’Sociological Department ’ to administer personnel
Premium Human resource management Management Human resources
ADKAR model Lewin’s change model Kotter’s change model - ADKAR stands for Awareness‚ Desire‚ Knowledge‚ Ability and Reinforcement. Each word represents a step in the change process and must be done in order so that the desired change is achieved. - This model focuses on principles of change that are effective on an individual. Its focus is on how to change people. Steps - Awareness: To begin change‚ an individual must know what needs to change and why. What the risks for not changing are‚ benefit
Premium Management Kurt Lewin Leadership
The social model is the view of the disability not being the child or young people fault its society that disables the people. Also the social model focuses on our thoughts addressing the issue for example what do we need to do enable this person to achieve their full potential. The social model puts the emphasis on the way in which society needs to change‚ in contrast to the medical model which expects disabled people to change to fit into society. The strength of the social model is that it identifies
Premium