Marketing Mix 2. Brand Name Definition: A trade name used by an enterprise to name their products or services. The brand name of this product is sWaP‚ which stands for smart Watch and Phone. 3. The Customers The customers would be: People interested in technology Business Minded People People who want more features on their watch for a lower price Would like a fashionable watch People who like a conversation starter Want a phone as well as a watch Do not want to pay a £1000 for a watch 4. Importance
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Abstract Marketing mix consists of four elements essential for an organization to plan the marketing strategies to produce and sell a product or service for the target market. The four elements‚ which are product‚ place‚ price‚ and promotion‚ are used to make sure the product or service selected will meet the needs of the customer. Walmart is a leading retailer‚ which uses the four elements of the marking mix to ensure the implementation of new products will be effective in the market.
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1- Barclays contactless payments The first campaign I am going to look at is the Barclays contactless payments. Parts of the promotional mix 1. Advertising (Any paid form of non personal presentation and promotion of ideas‚ goods‚ or services by an identified sponsor) 2. Sales Promotion (Short-term incentives to encourage purchase or sales of a product or service) 3. Public Relations (Building good relations with the company’s various publics by obtaining favourable publicity‚ building up
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Name: Cameron Nwanze Subject: D1 Evaluate the impact of changes in the economic environment on a selected business. I am required to evaluate the impact of changes in the economic environment on marks and spencer’s in relation to government decisions‚ policies‚ spending and economic management Government Decisions In 2012 the government decided to raise the minimum wage and change the vat rules this had a massive effect on marks and spencer’s as a company. The government raised the minimum wage
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A report on two different organisations a public sector organisation ..................... and a private sector organisation ....................................... Introduction In this report you will learn about a public sector organisation‚ business activities & purpose etc. the organisation I have chosen to look at is the NHS (National Health Service). Public Sector Organisation – e.g. NHS The NHS (National Health Service) is a funded health service which was launched in 1948. The funds come
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communication with the public in an attempt to influence them toward buying a product or services. Promotion is the broader‚ all inclusive term. Promotion‚ as a general term‚ includes all the ways available to deliver a clear‚ consistent and compelling message about the organization and its brands. Promotion has four distinct elements: advertising‚ public relations‚ personal selling and sales promotion. LG will enter new product market with very attractive strategy. They are already investing very high
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Vans promotional strategy seems to be that they want to offer consumers the opportunity to look at what they have and even allow a consumer to go online and design their own shoe. Vans does not want to push the product on the consumer but excite the consumer about their product so they buy it and encourage others to want a Vans product. I chose the OG Slip flip flop sandal. Vans website has several stories‚ articles‚ events and educational pieces that support the sport of surfing. While I find
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On a dark cold night during fall‚ that’s only lightened up by the starlights. Johnny and I were walking to his house from the drive-in theater. I would have walked to my house but he doesn’t feel comfortable walking alone because of what the Socs done. I found out on a cold night like this one‚ a blue mustang was creeping’ slowly behind him. At first he pretended not to notice it‚ but after a few blocks‚ five Socs got out of that car and jumped Johnny. Poor ole’ Johnny‚ they pulled a switchblade
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marketing mix (also known as the 4 Ps) (E. Jerome McCarthy‚ 2014). The marketing mix refers to the set of actions‚ or tactics‚ that a company uses to promote its brand or product in the market. (The Economic Times‚ 2014). The 4 Ps refers to: product‚ price‚ place and promotion. Each element of the marketing mix is influenced by one another and it takes a lot of market research and understanding from many parties such as from producers to buyers. The first P of the marketing mix is product. Product is
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Marketing mix for competitive advantage: Introduction: The main intention of market research is to analyze the demand of customers. In fact‚ consumers are so close with the market research and product development to their integration into the 4 Ps--that people might even be called: The fifth "P" of marketing. The four P’s of effective marketing mix strategy was developed by McCarthy. Focusing upon customers‚ company could take right decision for the customers‚ according to the right place and
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