done to solve their problems (Sekaran‚ 2003). There are two types of research. Both have many similarities in the scientific process of the research; however the end results differ in their use. Both types of research can be business research. “Business research is described as a systematic and organized effort to investigate a specific problem encountered in the work-setting that needs a solution” (Sekaran‚ p5‚ 2003). The first type of research is formal research. Formal research is often referred
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not personal protect as helmet‚ gloves‚ face mash‚ etc. I think he will be seriously injured. Near the gas station‚ some firemen are quite calm. They don’t attend to the fire. Nobody holds fire hose or fire extinguisher. To my mind‚ this picture describe real situation of force firefighter in Vietnam. They use the old equipment which quality are very low. In addition‚ fireman is equipped fully good personal tools and trained knowdge and good skill. The fireman who is running and holding his helmet
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Secondary (readily available); Quantitative or Qualitative Types of research: * Applied Research: Research done with the intention of applying the results of its finding to solving specific problems currently being experienced in the organisation. * Basic Research: Research done with the intention to generate more knowledge and understanding of the phenomena that occur and to build theories based on the research results. Both types of research follow the same steps of systematic inquiry to
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Sole trader – Definition: A sole trader is a company started and run by one individual A sole trader - also known as a sole proprietorship or simply proprietorship - is a type of business entity which is owned and run by one individual and where there is no legal distinction between the owner and the business. Sole trading is widespread- A very large proportion of business conducted in the UK is undertaken by the trader working on his own usually providing his own money (capital) to start
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Chapter I Merchandising –Introduction‚ role‚ functions‚ types Mrs. Manju is on a visit to the neighborhood store. It sells a variety of daily essentials. She asked for jam. The merchant in the store brought it to her from the shelf at the back of the counter. She paid the bill and left the store with the bottle of jam. We notice that the merchant sold merchandise – “jam” to Mrs. Manju. If the jam is in the store‚ Mrs. Manju will not know of its existence. She is aware of it only when the merchant
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Case Analysis The Maggi Brand in India Brand Extension and Repositioning Background of Maggi: Nestle India Ltd. (NIL) is the Indian subsidiary of the global FMCG major‚ Nestle SA. Maggi Brand was introduced to the Indian consumers by NIL with the launch of Maggi 2 Minute Noodles‚ an instant food product‚ in 1982. With the launch of Maggi noodles‚ NIL created an entirely new food category - instant noodles - in the Indian packaged food market. Initially Nestle tried to position the Noodles in the
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The Impact of Brand Personality on Brand-Aroused Feelings Dr Karen Miller School of Management and Marketing‚ University of Southern Queensland‚ Toowoomba‚ QLD‚ Email: Miller@usq.edu.au Brand managers are increasingly using brand personality to differentiate and uniquely position their brand without really knowing its effects. This study begins to addresses this gap by examining the effects of brand personality on brand-aroused feelings across the product categories of sport shoes‚ mobile phones
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Brand identity specifies the facets of brands’ uniqueness and value. The common element sending a single message amid the variety of products‚ actions and communications. Brand positioning is the main difference creating preference in a specific market at a specific time for its products. For existing brands‚ identity is the source of positioning‚ or the angle used by the products of that brand to attack a market in order to grow their market share at the expense of competition. What is the organisation’s
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NIKE+FuelBand | Regan Gaenzle & Nate Henderson | Gaenzle‚ Regan E | Appendix: Page # * Existing ads 2 * History * Current Marketplace Performance * Competitors * Current Advertising Strategy/Analysis * New Advertising Strategy * Copy Platform * Creative Brief * Consumer Profile * New Advertisement (2) * New Radio Advertisement (2) * New Television Advertisement (2) * Free Choice (2) * Advertisement
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consumers that will switch brands or products as soon as the feel the need to do so. What company’s look for in this consumer environment is creating a so-called brand loyalty. This paper will explore the ways companies go about in creating this brand loyalty and it will investigate the circumstances and effects that come with it. It will start of by thoroughly explaining what brand loyalty exactly is. After that an overview of key success factors stimulating brand loyalty will be given and we
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