Report……………………………………………………………….……4 Corporate History…………………………………………………………………….4 Mission Statement……………………………………………………………………4 Wateen Telecom……………………………………………………………………...5 Wi-max……………………………………………………………………………….5 Working of Wi-max………………………………………………………………….6 Corporate Branding…………………………………………………………………..6 Functions of Wi-max…………………………………………………………………7 Wi-max in Pakistan …………………………………………………………………..7 Threat of New Entrants……………………………………………………………….8 Product Life Cycle ……………………………………………………………….…..8
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Brand strategies used by the APPLE Building Strong Brands ( brand equity ) Apple is a powerful brand and also has high brand equity. Apple has high level of consumer brand awareness and good profitable customer relationship as the Apple products have provided high quality‚ innovation‚ design and creativity. Building Strong Brands ( Major Brand Strategy Decision ) A) Brand positioning Apple products are different from other competitors. Therefore‚ Apple products do not have product attributes
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NASCAR: A Branding Success case study Anand Narayanan MAR 5125 – Spring 2011 Case Summary: In the past 60 years‚ National Association for Stock Car Auto Racing (NASCAR) has become one of the top auto-racing series in United States and the number one spectator sport in America.[i] NASCAR has primarily held three national series (NASCAR Sprint Cup series‚ NASCAR Camping World Cup series and NASCAR Nationwide series) along with some regional and international series. Primarily‚ NASCAR has
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huge opportunity for the tourism industry to flourish. Destination management is now a major concern for many countries having tourism attractions and for this the number of tourists is increasing every year. As the destinations are becoming popular‚ the management of these destinations are also becoming crucial as newer opportunities and threats are emerging. Long term planning and monitoring regarding all the features of tourism destination is barely important to grow the business. Every business
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Purpose The aim of this report is to present the findings of a survey carried out in order to determine the public opinion and performance of Lambshorne Town Council. The data included in this report was obtained from a random sample of 1‚000 people. Services On the whole‚ the ratepayers of Lambshorne expressed dissatisfaction with the services provided by the Council. A significant percentage felt that neither refuse collection nor recycling facilities are adequate‚ as illustrated by the
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brand associations and lending its brand name to its family brands would help build such associations for the family brands as well. That explains why most family brands include ‘Tata’ in their brand name. In the field of branding strategy‚ this is called Sub-branding. Sub-branding involves creating new brands
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INTRODUCTION Preface ____________________________________________________________ _ Branding is a way to differentiate a company‚ product or service from its competitors‚ and establish a personality that is both unique and appealing to potential customers. It is a multifaceted‚ multilayered process and discipline that aims at establishing long and profitable relationships with stakeholders. It begins with a branding strategy and is implemented throughout an organization and communicated to significant
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Literature Survey Rosa L. Coley Concordia University An Action Research Report Presented to The Graduate Program in Partial Fulfillment of the Requirements For the Degree of Master of Education February‚ 24‚ 2013 Literature Review In their study‚ Grant‚ Richardson‚ and Forsten (2000) stated that a 1913 memo from the U.S. Department of interior touted that looping as one as one of the most important issues facing urban schools: “Shall teachers in graded
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what they believed in. Narrative stories like myths‚ legends‚ poems‚ diaries and autobiographies come in handy as the best sources to learn about literature because they are exclusively primary sources to learn about writing styles. The article‚ “Branding Identity” says “The language a society uses to refer to persons with disabilities shapes its beliefs and ideas about them. Words are powerful; Old‚ inaccurate‚ and inappropriate descriptors perpetuate negative stereotypes and attitudinal barriers
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In 2005‚ Steve Jobs had a commencement speech about connecting the dots‚ he said “you can’t connect the dots looking forward; you can only connect them looking backwards.” Now while I am looking back in my past‚ I found out myself really clear about how it related to my decision today. My childhood was associated with fold games. Blind man’s buff‚ cat and mouse game‚ dragon snake‚ hide and seek‚ marbles were games I usually played after school with kids in my neighborhood. The world in my mind was
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