Productivity & Quality Tools Customer Relationship Management Prof. Melvin V. Moraga Learning Objectives • Know what CRM is and its history. • Understand the importance of CRM. • Be aware of the potential benefits and costs of CRM. • Discuss the three phases of CRM. • Understand the four tasks to creating and developing CRM. • List the advantages and disadvantages of CRM. History of CRM B&S RM CIMS CRM e-CRM Time line Late 80’s Early 90’s Mid 90’s 2002 - Future B&S – Buying & Selling
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barriers in implementing CRM Although the benefits of customer relationship management may be numerous‚ not all companies have been able or willing to use the aforementioned techniques to focus service‚ sales‚ and marketing toward company improvement. Barriers to implementation include the complexity required to implement tools and work flows‚ particularly in larger companies. When applying CRM system into an organization specific is in KFC fast food store‚ the organization should be meeting a lot of
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21 January 2015 Customer Service Matters Introduction Organizations are complex collections of various groups working toward the same common goal. In order to create the effective use of limited resources and to focus on stated goal‚ organizations’ structures are established. The most common structure‚ Functional Structures‚ have 3-5 levels each with their own specific responsibility and expectation. The most commonly recognized levels include the following: Human Resources (Hiring employees
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PSG COLLEGE OF ARTS AND SCIENCE Coimbatore -14 An autonomous college and Affiliated to Bharathiar University The effects of Promotional strategies in the Marketing of financial services in ICICI Bank by Suryabala.S BBM II Dec 2011 The effects of Promotional strategies in the Marketing of financial services in ICICI Bank 2011 TABLE OF CONTENTS: Preface Executive Summery o Research objectives Introduction o Scope Research o Research methodology o Sampling o Data collection
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our customers and‚ in doing so‚ exceed their expectations for service‚ quality and value.” (Enterprise Rent-a-Car‚ 2007) Enterprise strategy to achieve and fulfill its mission started by Jack Taylor’s simple philosophy: “Take care of your customers and employees first‚ and profits will follow.” The key elements of Enterprise Strategy are: Strive to earn customers’ long-term loyalty by working to deliver more than promised‚ being honest and fair to provide exceptional personalized service that
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Manage quality customer service BSBCUS501C Assessment AT1 INDEX 1. Customer service plan 2. Reflection Assessment AT1: Develop customer service plan Customer service plan 1. Our vision and mission Innovative Widget will motivate its staff to be the best they can be. We will engage in sustainable practices. Improving the quality of products and maximize return to the stockholders. Provide the highest quality of widgets for our customer and improve our post
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INTRODUCTION: A “tricycle” is a public vehicle consisting of a motorcycle and an attached passenger sidecar. This should not be confused with an unmotorized three-wheeled pedicab known as a “trisikad”. Nowadays‚ one of the several sources of income is driving a for-hire tricycle. Human-powered trikes are usually powered by pedals‚ although some models have hand cranks. Motorized trikes can be powered with a variety of methods‚ including motorcycle engines‚ smaller automatic transmission scooter
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Review and Critique on Customer Satisfaction LIU Huiqun1‚ ZHAO Xin2 1. School of Economics‚ Tianjin University of Commerce‚ Tianjin‚ China‚ 300134 2. Department of Economics and Management‚ Dezhou Vocational and Technological College‚ Dezhou‚ China‚ 253000 huiqunliu@tjcu.edu.cn Abstract: The concept of customer satisfaction has attracted much attention in recent years. Organizations that try to analyze this concept should begin with an understanding of various customer satisfaction models. In this paper
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recognize and change their behaviors based on this brief sage? What else could Mario do? It is likely that by doing this the employees will recognize and change the behaviors. Another way to reassure they do is by giving incentives to the best customer service performer during a period of time such as a gift card or VIP parking space. 3. What do you think of Marilyn’s listening‚ based on this brief description? Do you know people who communicate like she did? How do you react? I think from the brief
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1. Zappos logistics contribute to its core competency and competitive advantage Sharing Information with Suppliers Zappos has a very special relationship with all of its suppliers. Through every interaction they work to WOW them by not only being great business partners but Zappos shares all of their inventory information with them. They developed an Extranet which allows venders to see on hand inventory‚ sales and pricing and margins. This insight provides Zappos with a clear competitive advantage
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