1 SYLLABUS SUBJECT MARKETING STRATEGY TEACHER BOGDAN WIERZBIŃSKI (PHD) COURSE DESCRIPTION The main objective of this course is to deliver a wider knowledge about managing the markets and products with special focus on emerging markets. During the lessons student will work on case studies and they will solve marketing problems which arise from business circumstances. Students deal with business process of competitive strategy building in the context of main goals achieving. LEARNING OUTCOMES
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process. 8.2 Communication mix. (Team 3) 8.3 Budget. (All team: Media costs) 8.4 Media Selection Case: Dry Clean Express Technical note: The Marketing communications mix (Team 4) Final Project presentation (Week of May 20) BIBLIOGRAPHY Kotler‚Philip y Armstrong Gary MARKETING Versión para Latinoamérica Ed. Pearson México‚ D.F. 2007 COURSE GRADING: 2 Partial exams (20% each= 40%) Final presentation 30% Cases and team work (15% each= 30%) Note:
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CHALLENGES AND OPPORTUNITIES FOR OB: Responding to globalization: * Increased foreign assignments. * Working with people from different cultures. * Coping with anti-capitalism backlash. * Overseeing movement of jobs to countries with low – cost labour. Managing workforce diversity: * Embracing diversity. * Whereas globalization focuses on differences among people from different countries‚ workforce diversity addresses differences among people within given countries
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Is Target Marketing Ever Bad? Target market Definition: A portion of total market which consist of a group of buyers with similar traits and features that an organization wishes to attract. Key item of definition: Group of similar traits Aimed to attract specific buyer Market segmentation It is the division of a heterogeneous group of buyer or positional buyers into more homogeneous groups with relatively similar product or services needs. I think target market is not bad.As in market
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Challenges and Opportunities in Outsourcing to India Gulf has its natural resources in Crude oil and South Africa in diamonds. In a similar manner‚ India’s natural resource lies in skilled manpower. This is one of the reasons as to why India had become the biggest hub for outsourcing. The extensive knowledge of management‚ technical and other services with a large number of English-speaking population makes India one of the most favorite countries to outsource jobs to‚ by the companies of developed
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India lags behind the first world countries and some of its new world counterparts in the organized sector. An average Indian is widely believed to be a risk-averse individual and this tendency has traditionally led a huge section of skilled and semi skilled population of the country to look for a secure ‘naukri’(Job). However‚ this has primarily been an urban phenomenon. Some facts can help clear the picture. According to the NSSO data (2006-7)‚ there are 16.5 million service sector enterprises
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Title: Better by the Circle? The dynamic effect on the Marketing Concept. Abstract The marketing concept is an overarching concept that links the philosophies‚ practices and theories of marketing. It closely examines an organisations ability to analyse the needs of the customer and make informed decisions based on these needs. These decisions are based on evidence and work towards matching the organisations capabilities and the customer needs‚ ultimately‚ to satisfy both the organisation and the
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[MARKETING TODAY] January 24‚ 2011 True-False - Terminology/Concept 1. Marketing-related activities are limited to people called “marketers.” 2. The effective practice of marketing-related activities is limited to larger firms. 3. For virtually every good and service we purchase‚ the marketing process affects the assortment of models and styles offered in the marketplace. 4. The scope of marketing includes goods‚ services‚ organizations‚ people‚ places‚ and ideas. 5. A firm can anticipate demand
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Marketing is the process of communicating the value of a product or service to customers‚ for the purpose of selling that product or service. From a societal point of view‚ marketing is the link between a society’s material requirements and its economic patterns of response. Marketing satisfies these needs and wants through exchange processes and building long term relationships. Marketing can be looked at as an organizational function and a set of processes for creating‚ delivering and communicating
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A Financial Investment Opportunity in Russia Maureen Kelly FIN356_1201A_01: International Finance Georgia Fountoulakis Colorado Technical University Online I. Table of Contents Page I. Background 2 II. Pre-Investment Financial Considerations 2 III. Forecasting the Foreign Currency Exchange Rate 3 IV. Interest Rate Parity and Forecasting 5 A. Macroeconomic Factors 5 1. Gross Domestic Product 5 B. Fiscal and Account Deficits and Inflation 6 C. Socio-Political
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