GENERAL MILLS’ ACQUISITION OF PILLSBURY FROM DIAGEO PLC General Mills is a major manufacturer and marketer of consumer foods in partnership with Pepsi Co. and Nestle. General Mills’ revenue is about 7.5 dollars with a market capitalization numbering to about 11 billion dollars. Its products are cereals‚ snacks‚ yogurt and many more and with this‚ they have to decide about an acquisition of another business which complements their products for them to be able to create more shares of stocks
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Clarke‚ K. (2007). Multi-channel strategy. Retrieved on April 11‚ 2007 from the Website: http://www.retailforward.com/consulting/services.asp Cohn‚ T Drucker‚ P.F. (1955). The Practice of Management‚ London: Heinemann. Drucker‚ P Gardner‚ R. (2004). Diageo holds pitch for Smirnoff Ice business. Campaign (UK); 8/13/2004 Issue 33‚ p4-4‚ 1/5p‚ 1c. Retrieved on April 11‚ 2007 from the EBSCO database. Gilligan‚ C Gooze‚ M. and Harms‚ J. (2007). Best Practices: Marketing Strategy. Retrieved on May 16‚ 2007
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analyzing main marketing activities of Guinness- Diageo. An examination of the organization’s orientation was analysed‚ strengths‚ weaknesses‚ opportunities and threats peculiar to Guinness Diageo was reviewed in comparison with academic literatures. The competitive advantage Guinness Diageo has over its competitors was reviewed and the impact‚ positive and negative‚ of the organization’s marketing mix was subsequently evaluated. BACKGROUND OF DIAGEO Diageo is the world’s leading premium drinks business
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December 2000‚ management of General Mills made a recommendation to its shareholders that they authorize the creation of more shares of common stock and approve a proposal for the company to acquire Pillsbury Company‚ a producer of baked goods‚ from Diageo PLC. Company Information General Mills General Mills is one of the leading food companies in the world. It is the largest producer of yogurt and the second-largest producer of ready-to-eat breakfast cereals in the United States. The company
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expanded extendedly in other countries exceptionally well‚ in countries like Nigeria and other Africa nations on the continent as Africa consumes over 40% of the famous stout. 1.1 Present Situation Diageo was formed by the 1997 merger of Guinness with foods and spirits company the Grand Metropolitan. Diageo is the world’s biggest producer of alcoholic drinks; these include (Guinness‚ Captain Morgan‚ Smirnoff‚
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Task 2: Business Submission Communication in Business DIAGEO PLC Submission to Local Network Lee Choong Tong Tien Sen John John Oliver 16603314 Semester 2‚ 2012 Word count: 1048 words Tutor: Gounshali Vaghjee CONTENTS Our mission…………………………………….. 3 Recommendation I…………………………….. 4 Benefits and Implication………………………. 4 Recommendation II……………………………. 5 Benefits and Implication………………………. 5-6 Challenges………………………………………. 6 A Success Story…………………………………. 6 References………………………………………
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from www.brandhouse.co.za/OurPeople Brandhouse Daniels‚ J. D.‚ Radebaugh‚ L. H. & Sullivan‚ D. P. (2015). International business. Environments and operations (15th ed.‚ custom package textbook). Upper Saddle River‚ NJ: Pearson/Prentice Hall Diageo Diageo. 2008. South African Joint Venture. Retrieved from http://www.moneyweb.co.za/archive/no- more-amstel-for-sab/ Fletcher‚ C Heineken (2012). Advertising. Retrieved on June 7‚ 2015‚ from http://www.Heineken.co.za/ Advertising.aspx?Page=1 Heineken
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its competitiveness in the global markets in its future. The research is based on using benchmarking with different kinds of financial ratios compared to one of its competitor – Diageo & the international peer average ratios under the vertical and horizontal analysis (3 years figures). The reason of choosing Diageo because it has following characteristics as same as Pernod Richard’s:
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GUINNESS® Current Marketing Mix Product GUINNESS® currently markets four alcoholic beverages: the original GUINNESS® Extra Stout‚ GUINNESS® Draught‚ GUINNESS® Foreign Extra Stout‚ and GUINNESS® Black Lager. GUINNESS® is made from stout malt‚ hops‚ yeast and water. The original brew is defined by its unmistakable deep-dark color‚ the crisp hint of roasted barley‚ the fresh breeze of hops‚ and a refreshing bite. It is characterized by a creamy smooth nose with subtle fermentation fruitiness (banana/pear)
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external environment of an organisation. For my assignment I have chosen Guinness‚ Guinness is now part of a larger company called Diageo so it was interesting researching how this has changed and affected Guinness as an organisation. Description of Organisation Guinness was first started as far back as the 1770’s by a man called Arthur Guinness on the 15th of April 2004 Diageo took over Guinness. They announced that it was transferring the UK market to the company’s historic St. James Gate brewery in
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