1.0 EXECUTIVE SUMMARY This report is a promotional plan for Smirnoff’s new ‘bottled premixed ‘Light’. The report provides guidelines for Light’s promotional strategy for a period of one year 2006/07. The objectives of the promotional plan are to achieve growth for the Smirnoff brand by tapping into a new product and market‚ to increase market share and build awareness and preference for the Smirnoff brand in the affordable ready-to-drink (RTD) segment. Light is a vodka-based pre-mixer‚
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Exercise 1 1. Draw an E-R diagram for each of the following situations (if you believe that you need to make additional assumptions‚ clearly state them for each situation): a. A hospital has a large number of registered physicians. Attributes of PHYSICIAN include Physician_ID (the identifier) and Specialty. Patients are admitted to the hospital by physicians. Attributes of PATIENT include Patient__ID (the identifier) and Patient_Name. Any patient who is admitted must have exactly one admitting
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2003‚ 2001 by University of Phoenix. All rights reserved. Course Description This course involves an integrated analysis of the role of marketing within the total organization. Specific attention is given to the analysis of factors affecting consumer behavior‚ the identification of marketing variables‚ the development and use of marketing strategies‚ and the discussion of international marketing issues. Policies Faculty and students/learners will be held responsible for understanding and
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The marketing mix is a business tool used in marketing and by marketing professionals. The marketing mix is often crucial when determining a product or brand’s offering‚ and is often synonymous with the four Ps: price‚ product‚ promotion‚ and place; in service marketing‚ however‚ the four Ps have been expanded to the seven Ps or eight Ps to address the different nature of services. In recent times‚ the concept of four Cs has been introduced as a more customer-driven replacement of four Ps.[1] And
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Sexuality in Different Stages of Life PSY 265 Week 7 Assignment 1 Sexuality in different stages and in different situations in life can be hard and confusing. The body goes through many changes‚ from mental to physical‚ that as people we may not be fully aware of. These changes and anxieties can happen at any point in our lives‚ and are‚ for the most part‚ completely normal reactions to our body’s fluctuations. This being said‚ there are always ways‚ in any type of situation‚ to deal with these
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When discussed about consumer participation in the commercial act‚ the relationship between ’Flow’ ‚ ’Situational involvement’ and ’Enduring involvement’ is often mentioned. Flow is one of the most suitable and ideal experience (Adam‚ 2009)‚ according to the theory of motivation mentioned that ’flow’ is a kind of appropriate state of mind with pleasant when a person feels that things are under control‚ or I am proficient in something. Thereby‚ they can feel happy and to enjoy this scene of satisfaction
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Explain the concept of Into the World and how it is explored in The Story of Tom Brennan. The ‘Into the World’ concept involves transitions into new phases‚ the progress into new worlds and experiences in order to grow‚ mature and internally progress. This concept is evident within J C Burke’s novel “The Story of Tom Brennan”. Through the use of a range of techniques J.C. Burke is able to maintain high levels of authenticity throughout the duration of the text‚ stimulating a more powerful response
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2d. How buyer behavior affects marketing activities in different buying situations Consumer buying behavior is ‘the mental and emotional processes and the observable behavior of consumers during searching purchasing and post consumption of a product and service’ (Batra & Kazmi‚ 2004). The exploration and capture information about customer buying behavior is extremely important to Sunshine. Consumer behavior involves study of how people buy‚ what they buy‚ when they buy and why they buy. It
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P1- Explain the different types of animation Throughout this task‚ the origins of animation will be defined‚ traditional techniques and types of animation will also be discussed. First of all I would like to discuss the origins of animation. Discuss different public figures involved in the origins and the beginning of animation. The people I would like to discuss are: William Horner and Thomas Alva Edison. William Horner William Horner was a British mathematician and the inventor of the zeotrope
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EXECUTIVE SUMMARY The basic concept of my project “ Impact of promotional activities for selling HCL products ” was based on sales promotion and selling. For this I had got a training of product knowledge of wide range of products such as HCL laptops‚ desktops‚ Nokia mobiles‚ Canon Printers‚ Kodak Cameras‚ X-Box‚ Apple IPods‚ etc. Consumer retention is the key success factor for any competitive market. An effort was made to ascertain and analysis customer views and preferences
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