Cottle-Taylor: Expanding the Oral Care Group in India MEMORANDUM To: Brinda Patel‚ Director of Oral-Care Marketing From: Kunal Gulati and Gunjan Sharma‚ Assistant executives Date: October 31‚ 2009 Subject: Report on feasibility of 25-30% growth in the toothbrush market Ms. Patel‚ We have attached our projection report. As per our analysis‚ Mr. Lang’s idea of increasing advertising budget by 3% of sales will increase the unit sales by nearly 30% that will lead to $17.63m of profit from
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TABLE OF CONTENT Motivation can be define as the process that account for an individual intensity‚ direction and persistence of effort toward attaining a goal. Motivation can help the employee be more comfortable to do their work at workplace. Beside through the motivation it will influence to the employees performance toward s their job. There have many differences of meaning for motivation based on our researcher. According to Robbins and Judge (2007)‚ they defined motivation as a process that
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well as other entities‚ organizational success largely depends on its structure. Over the years many theories have been developed regarding the structure of organizations. In this paper‚ I will be focusing on Fredrick Taylor‚ Adam Smith‚ Henri Fayol‚ Luther Gulick‚ Max Weber and Gilbreth. These "structuralists" provide with different models of organizational structural theories. Frederick Taylor was the father of modern efficiency model. Around early 1900 ’s‚ he formalized the principles of Scientific
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The impact of a reward sytem on employee motivation in Motonet-Espoo Carolina Mikander Carolina Mikander Degree Thesis International Business 2010 Carolina Mikander DEGREE THESIS Arcada Degree Programme: Identification number: Author: Title: International Business 3071 Carolina Mikander The impact of a reward sytem on employee motivation in Motonet-Espoo Sveinn Eldon Motonet Oy Supervisor (Arcada): Commissioned by: Abstract: The purpose of the thesis was to investigate and
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the text book‚ motivation refers to a psychological process that gives behavior purpose and direction. Managers attempt to motivate individuals to pursue organizational objectives willingly and persistently and be loyal to the organization. According BusinessDictionary.com motivation is Internal and external factors that stimulate desire and energy in people to be continually interested and committed to a job‚ role or subject‚ or to make an effort to attain a goal. Motivation results from the
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Individual Behavior Various Theories of Motivation C. Herzberg’s Two-Factor Theory of Motivation In 1959‚ Frederick Herzberg‚ a behavioral scientist proposed a two-factor theory or the motivator-hygiene theory. According to Herzberg‚ there are some job factors that result in satisfaction while there are other job factors that prevent dissatisfaction. According to Herzberg‚ the opposite of “Satisfaction” is “No satisfaction” and the opposite of “Dissatisfaction” is “No Dissatisfaction”.
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Abraham Maslow is a well-known psychologist for his theory on human motivation‚ specifically the Hierarchy of needs theory‚ and for his work with monkeys. Maslow ’s theory can also be defined as "intensity at a task". This means that greater the motivation‚ the more constant and intense one will perform s specific task. The basis behind this theory is the knowledge that all behaviour is goal driven‚ meaning one will do tasks according to what they obtain after the task is complete. Maslow has been
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Hierarchy of Needs actually limits the relationship between happiness and material possessions. Abraham Harold Maslow is a humanist psychologist who taught at Brandeis University‚ Brooklyn College‚ New School for Social Research and Columbia University. He stressed the importance of focusing on the positive qualities in people‚ as opposed to treating them as a "bag of symptoms." It is believed that happiness‚ or self-actualization as Abraham Maslow calls it‚ is more of a mental and psychological thing
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Motivation 1. Motivation 1.1 The Concept of Motivation Motivation may be defined as psychological forces that determine the direction of a person’s behavior in an organization‚ a person’s level of effort and a person’s level of persistence in the face of obstacles. It may also be defined as the Internal and external factors that stimulate desire and energy in people to be continually interested and committed to a job‚ role or subject‚ or to make an effort to attain a goal. Motivation results
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Maslow and Jung: Life and the Workplace Personality Theories: Steve Domalik PSY 250 Psychology of Personality Instructor: Pamela Poynter January 24‚ 2006 Maslow and Jung: Life and the Workplace We work‚ strive‚ succeed‚ and sometimes we fail. What drives us to succeed‚ or in some cases keeps us from success? Perhaps a better understanding of our motives‚ and the motives of our colleagues would help us make the personality changes we need to succeed. The way we interact with others in
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