Week 9 Notes: Product and Service Decisions 1. Product – Anything that can be offered to a market for attention‚ acquisition‚ use or consumption that might satisfy a need or want 2. Service – An activity or benefit that is INTANGIBLE (no ownership) Idea of EXPERIENCES are more commonly used to enhance products and services 3 Levels of Product Core benefit Actual product Associated services Classifying Products Consumer products Business products Consumer Products Convenience
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Feedback: The central idea is usually formulated after the specific purpose. Review "What Is the Central Idea?" 7 INCORRECT "To persuade my audience that media violence is a major cause of violence in society" is an example of a(n) A) hypothesis. B) internal preview. C) specific purpose statement D) topic summary. Feedback: "To persuade my audience that media violence is a major cause of violence in society" is an example of a specific purpose statement. Review "Determining
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Kristof vs. Bambi The purpose of “For Environmental Balance‚ Pick Up a Rifle” by Nicholas D. Kristof is to inform the reader that deer are causing death and destruction all across America and to persuade the reader to believe the only way to end this is to hunt deer. Kristof begins the essay by grabbing our attention proving deer are over populated‚ destroying the ecosystem‚ and killing Americans in car crashes every year. He then leads us to his thesis “Let’s bring back hunting.” Kristof notes
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Patriots Are a Bit Nuts in the Head’ satirises people who are patriotic by emphasising that "lives are good for you". The poem is written in first person‚ and with the use of colloquial language‚ such as "have your belly shot away"‚ successfully persuade the readers to re-evaluate attitude towards war. The poem argues that "lives are good for you" by providing examples of enjoyments in life‚ such as going out with girls. The humorous comment on going to bed with girls targets a specific age group
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Alfred Green uses many rhetorical strategies to convince free African Americans to join the Union forces. Green uses allusion‚ pathos‚ and repetition to persuade them to join in the fight. Green alludes to Thomas Paine‚ Washington‚ and Jackson. In lines 21-22‚ he uses the expression “days that tried men’s souls” as a direct allusion to Paine’s inspiring writings at the time of the American Revolution. He mentions the “brave deeds of our fathers” (line 9) Washington and Jackson as people who fought
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injuries. Many people are taking precautions to make the road a safer place to be for drivers‚ passengers‚ and bystanders. Today‚ mobile communication companies are taking a stand on Texting and Driving. Many have created advertisement campaigns to persuade their audience not to text and drive. Image A portrays texting as a distraction to drivers by placing a drawn out text message to block the road. The artist chooses to put the image in the perspective of the driver to provide the viewers with shock
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Conflicting Perspectives Essay Composers deliberately manipulate conflicting perspectives in order to achieve their purpose. This may be a unanimous truth amongst composers whether it is to attract sympathy‚ inform the responder‚ or to make a comment on the functioning and morality of society. In order to achieve their purpose‚ composers deliberately manipulate responder’s conflicting perspectives so that they will have the same perspective as them. Ted Hughes utilises the subjective nature of
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middle to high-income groups as Kelley is trying to draw their attention towards the issue of child labour. The purpose of the speech is to inform people about the consequences and negative impact of child labour on children. Most importantly‚ Kelley makes effective use of language‚ numerical figures and data and the overall structure to convince and persuade the American industries to adopt human conditions‚ enlist the workingmen voters and free the children from toil. Throughout the speech‚ Kelley
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purpose in composing this essay? Does he want to inform‚ persuade‚ entertain‚ or a combination? Henry David Thoreau’s purpose in composing his essay called: "On Keeping a Private Journal" was to explain how he valued journal keeping. He wants to inform others about journaling. In addition‚ he also wants to persuade others to journal. When he informs others to journal he mentions journaling allows us to express our thoughts. When he persuades others to journal he mentions if we reflect
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while he had only 10 months for project Visor. In order to meet his client aggressive schedule‚ Boyle would have to sacrifice his team innovative process‚ which often takes longer time but produce much better results. Should Dennis Boyle try to persuade his client to delay Visor launch date for a more satisfying product; or should he accept his client request‚ which could potentially lead to less desirable outcome? Issue Analysis The question here is clear. It is the choice between cost-leadership
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