Topic 1: Financial Markets 1. You are among the OTC market makers in the stock of Bio-Engineering‚ Inc. and quote a bid of 102 1/4 and an ask of 102 1/2. Suppose that you have a zero inventory. (a) On Day 1 you receive market buy orders for 10‚000 shares and market sell orders for 4‚000 shares. How much do you earn on the 4‚000 shares that you bought and sold? What is the value of your inventory at the end of the day? (Hints: It is possible to have negative inventory. Further‚ there is more than
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Target Markets HealthPost has two different target markets: the primary target is the buyer or large hospital systems and health plans‚ the secondary target audience are the consumers or women under forty-five. HealthPost will provide through its online scheduling service provide timely access in order to maintain good medical outcomes and patient satisfaction. Large hospital systems are located nationwide such as HCA and Vanguard. Through the development of networking relationships‚ HealthPost
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Market Failure Government plays a vital role in creating the basic framework which fair and open for competitors in the market because competition plays a vital role in the economy. Competition is good but it also has to be fair. There are many benefits to competitions especially in the private sectors. However there are some markets that monopolise the economy which excruciating the price fixing and customer spending powers. Example; Gas and Electricity‚ Transport services and Oil and etc.
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Introduction There are different types of market orientation in different geographies and for different products or verticals. It can be perfect competition or monopolistic or may be a duopoly. But in the reality‚ probably the most important and common nature of competition and the market structure is “Oligopoly“‚ which can also be defined as “Competition among the Few”. So‚ setting prices independently is very rare or almost non-existent in the oligopolistic markets. Some kind of understanding between
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graduated to being a fiercely competitive industry with the presence of a number of private and public airlines and several consumer-oriented offerings (Table 1 presents the market share of major domestic players from 1953 to 2006). Table 1: Market Share of Major Domestic Players Carrier Launch Year Market Share (%) Net Profit Fleet Size Strategy Indian 1953 17.9 57.2* 75 FSC Jet Airways
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Market Segmentation Introduction The process of defining and subdividing a large homogenous market into clearly identifiable segments having similar needs‚ wants‚ or demand characteristics. Its objective is to design a marketing mix that precisely matches the of customers in the targeted segment. Few companies are big enough to supply the needs of an entire market; most must breakdown the total demand into segments and choose those that the company is best equipped to handle. Four basic factors
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1 Revision Notes – Competitive Markets and How They Work What is a ‘Competitive Market’? • In the previous chapter‚ the market economy was one of the three main types of economic system • The market economy tries to resolve the economic problem via demand and supply‚ through the price mechanism • But how do markets work? And how does it allocate scarce resources in relation to our infinite wants • There are many examples of markets‚ but each has the same basic characteristics:
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R&D • Max out the MTBF • Position the directly where the market wants it (using the perceptual map) • Try to make it come out the same year. If not‚ position it correctly‚ complete all decisions‚ then come back and see where dates fall. It’s not terrible if it does not come out within the year‚ you just lose selling time Marketing • Price the products as high as you want. Most likely the market will accept it. For the promo and sales budgets‚ allocate more money to
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Guinness and we researched there company website www.Guinness.com Q1) Market segmentation is the process of dividing a market up into different groups in order to create different products to meet specific needs. Guinness represents several layers of segmentation‚ youth‚ gender wealth and lifestyle. We feel that Demographic Segmentation is the most relevant to our chosen product Guinness. Demographic Segmentation divides the market into groups based on demographic variables such as age‚ gender‚ family
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Foreword This following report was assigned to conduct a research on how to get international brands into Cambodian market. In order to compile this report‚ researchers have chosen one of the famous fast food restaurants‚ SUBWAY‚ as an example. Besides‚ researchers have done the fast food market analysis in order to ensure the success of SUBWAY in Cambodia. Meanwhile‚ we would like to show our appreciation to our lecture‚ Mr. Gael Campan‚ who has provided the guidance to conduct this report
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