Market Research
Foreword
This following report was assigned to conduct a research on how to get international brands into Cambodian market. In order to compile this report, researchers have chosen one of the famous fast food restaurants, SUBWAY, as an example. Besides, researchers have done the fast food market analysis in order to ensure the success of SUBWAY in Cambodia.
Meanwhile, we would like to show our appreciation to our lecture,
Mr. Gael Campan, who has provided the guidance to conduct this report.
Finally, for more detail on the information discussed here in the whole report, we recommend checking out the reference page.
I. Introduction
This report is focusing on critical strategy of how to influence international brand name company to launch in Cambodia market. The main purpose of this is to understand and to overcome the obstacles of finding a way to introduce the international brand to Cambodia and introduce the Cambodia local products to the international market. However, it is a part of the International Business Strategy assignment, which will contribute, in the final grade.
In order to make it clear about the report, SUBWAY is a chosen example.
SUBWAY is one of the biggest brands name, and well-known restaurant in the world. In the way of proposing this report, we also conduct a survey about the fast food industry in Cambodia to see if there is a potential space for SUBWAY to establish its brand. Here below will show the analysis of fast food industry in Cambodia market and SUBWAY.
II. SUBWAY BACKGROUND:
Fred DeLuca founds SUBWAY in 1965. The idea of opening sandwich shop is started from a goal of becoming a medical doctor. In order to pay the school fee, he has told by his family and friends to open a small business of selling submarine Sandwich. This started with $1,000 US dollars; he also has his partner name “ Peter Buck”. Both of them are working hard and they have change the fast food industry.
The first shop launched
This following report was assigned to conduct a research on how to get international brands into Cambodian market. In order to compile this report, researchers have chosen one of the famous fast food restaurants, SUBWAY, as an example. Besides, researchers have done the fast food market analysis in order to ensure the success of SUBWAY in Cambodia.
Meanwhile, we would like to show our appreciation to our lecture,
Mr. Gael Campan, who has provided the guidance to conduct this report.
Finally, for more detail on the information discussed here in the whole report, we recommend checking out the reference page.
I. Introduction
This report is focusing on critical strategy of how to influence international brand name company to launch in Cambodia market. The main purpose of this is to understand and to overcome the obstacles of finding a way to introduce the international brand to Cambodia and introduce the Cambodia local products to the international market. However, it is a part of the International Business Strategy assignment, which will contribute, in the final grade.
In order to make it clear about the report, SUBWAY is a chosen example.
SUBWAY is one of the biggest brands name, and well-known restaurant in the world. In the way of proposing this report, we also conduct a survey about the fast food industry in Cambodia to see if there is a potential space for SUBWAY to establish its brand. Here below will show the analysis of fast food industry in Cambodia market and SUBWAY.
II. SUBWAY BACKGROUND:
Fred DeLuca founds SUBWAY in 1965. The idea of opening sandwich shop is started from a goal of becoming a medical doctor. In order to pay the school fee, he has told by his family and friends to open a small business of selling submarine Sandwich. This started with $1,000 US dollars; he also has his partner name “ Peter Buck”. Both of them are working hard and they have change the fast food industry.
The first shop launched
Bibliography: SUBWAY. (n.d.). (Submarine Sandwich) Retrieved november 13, 2011, from History of SUBWAY: http://www.subway.com/subwayroot/About_Us/History.aspx