Chapter 4: BUSINESS-LEVEL STRATEGY (chapter 5 in the textbook) 1 “I surf to where hockey balls will be there…. not where it has to roll over.” - Wayne Gretsky 2 Strategic model Company Environment Strategy 4 levels of strategy • Function-level strategy • Business-level strategy • Corporate-level strategy • International strategy 3 Business Strategy - BUSN 162 1 Business-level strategy Business-level strategy: an integrated and coordinated set of Businessstrategy:
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(Annual Report‚ 2011)and there is exception for their credit card facilities. In general‚ Barclaycard’s strategy has been to try a focus on being different. Differentiation has been defined by Porter (1998) as a sustainable advantage that allows it to provide buyers with something uniquely valuable to them. Carpenter (199) describes differentiation is a competitive advantage which identifies a valuable‚ relevant‚ but overlooked dimension of a product. They have one concept of a card where customer
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each of its businesses separately‚ to serve identified customer groups and provide value to the customer by satisfaction of their needs. *Business level strategies can be classified into the following types:*- Cost leadership Differentiation strategy Focus strategy Integration strategy COST LEADERSHIP STRATEGY Benefits associated with cost leadership strategy: Cost leadership strategy provides the best insurance against ill-effects of competition with
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competitive strategies for outperforming corporations in a particular industry: lower cost and differentiation. They are called generic because they can be pursued by any type or size of business firm‚ even by not-for-profit organization. Lower cost strategy is the ability of a company or a business unit to design‚ to produce‚ and to market a comparable product more efficiently than its competitors. Differentiation strategy is the ability of a company to provide unique and superior value to the buyer
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1.0 Introduction Apple was founded in 1976. It is a relatively young company; a company with its own unique philosophy as to the way things ought to be. Apple exerts significant creative influence on the technology industry. Today‚ the company has three major products: Mac computers‚ iPod music players‚ and the iPhone. In addition to these offerings‚ the company also offers operating systems‚ developer tools‚ and database software. Apple’s recent success in the marketplace is founded on a philosophy
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and Product Differentiation Customer Needs: Desires‚ wants‚ or cravings that can be satisfied by means of product attributes or characteristics. There are two factors that determine which product a customer chooses to satisfy their needs‚ first the way a product is differentiated from other product and secondly‚ the price of the product. For example‚ some companies aim to satisfy customer needs by offering a low-priced product and they do not engage in much product differentiation. Other companies
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McCarthy‚ E. J. (2011). Basic marketing: A marketing strategy planning approach (18th ed.). New York‚ NY: McGraw-Hill Irwin. Product Differentiation. (2014). Retrieved from http://www.investopedia.com/terms/p/product_differentiation.asp Product Positioning and Differentiation Strategy. (2014). Retrieved from http://smallbusiness.chron.com/product-positioning-differentiation-strategy-5078.html Product Positioning Strategy. (2014). Retrieved from http://smallbusiness.chron.com/product-positioning-strategy-3350
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standardized‚ stable and similar across the markets‚ the mode of production is also standard within the industry and involves unsophisticated processes. This provides little ground for the implementation of product differentiation strategy for the firms in this industry. With low chances of differentiation and intense competition due to low barriers of entry‚ the most suitable strategy for CRH is to diversify through market penetration. CRH initiated the competitive strategy of vertical integration in the domestic
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unit sold. 3. The major avenues for achieving a cost advantage over rivals include A. eliminating or curbing non-essential cost-producing activities and performing essential value chain activities more cost-effectively that rivals. 4. A differentiation-based competitive advantage E. often hinges on incorporating features that (1) raise the performance of the product or (2) lower the buyer’s overall costs of using the company’s product or (3) enhance buyer satisfaction in intangible or non-economic
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adherence‚ and differentiation and it can be simply patterned. In this study‚ the growth‚ viability‚ and differentiation of mESCs was examined on PLA/CS/Wax scaffold. Because of pluripotency and individual properties of mESCs‚ they can be considered as a potential promise for cell replacement and regenerative therapies. The results indicated that mESCs could be adherent and differentiated on PLA/CS/Wax scaffold and the surface properties of the substrate were important for cells differentiation. The induction
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