Lecture Summary Week Ten: Communication Date: 9 October 2013 Communication is about identifying the appropriate audiences‚ so consequently it is more than just communicating to the target market. Examples of audiences are new category users‚ brand switchers‚ brand loyals‚ influencers‚ intermediaries‚ and internal employees. You need to be clear about the selection of communication objectives. Are you building awareness (either recall or recognition)‚ brand knowledge (re attributes)‚
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DISADVANTAGES OF FAST FOOD Fast food is pretty controversial. It has some advantages like saving time and money‚ but also some drawbacks‚ most of them related with one’s health condition. The popularity of fast food is on the rise in more and more countries of the world. Many people consider it a convenient source of food especially given the fact that the modern man is always in a hurry. This type of food is prepared and served very quickly and it can be excellent for busy people or for single
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Business Communication II Week 2 International Communication Lecture outline A. Background to intercultural communication B. How to communicate with other cultures Introduction Importance of learning intercultural communication. A. Background to intercultural communication 1. What is culture? Definition and cultural factors that effect communication. Difference between culture‚ sub-culture and intercultural communication. 2. Identifying cultural differences: social values‚ cultural context‚ role
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BBA 4003 Organizational Communication HEE HONG PAN 931009-14-5317 200117 Phillip Tan September 2014 1.0 Contents NO CONTENTS PAGE 1.0 CONTENTS 2 2.0 TASK 1 3-6 3.0 TASK 2 7-16 4.0 TASK 3 17-23 5.0 References 24 2.0 TASK 1 a) Explain why communication is important in organizations. Organizational communication is a subfield of the larger discipline of communication studies. Organizational communication‚ as a field‚ is the consideration
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the Japanese surrender 2. Gained full control over Japanese Disadvantages – 1. Put troops‚ pilots‚ and sailors at risk 2. More Japanese people would have died than in the two atomic raids Option #2 –By demonstrating the atomic bomb it would have shown the Japanese they faced total destruction if they did not surrender. Advantages – 1. Thousands of Japanese would have had to die 2. Us would have not lost a number of troops Disadvantages – 1. The atomic bomb was new technology and a demonstration
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Research Brief #10 Sasson‚ Noah J.; Pinkham‚ Amy E.; Richard‚ Jan; Hughett‚ Paul; Gur‚ Raquel; Gur‚ Ruben C. (2010) Controlling for Response Biases Clarifies Sex and Age Differences in Facial Affect Recognition. Journal of Nonverbal Behavior; Dec2010‚ Vol. 34 Issue 4‚ p207-221. What is the article trying to better understand? They wanted to find if demographic groups differ in emotion-specific response biases. If so they wanted to know “whether controlling for these biases modifies demographic
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Role[edit] The role of interpersonal communication has been studied mainly as a mediator for mass media effects. Since Katz and Lazarsfeld (1955) introduced their ‘filter hypothesis’‚ maintaining that personal communication mediates the influence of mass communication on individual voters‚ many studies have repeated this logic when combining personal and mass communication in effect studies on election campaigns (Schmitt-Beck‚ 2003). Although some research exists that examines the activities of
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Communication Communicating - or getting our message across - is the concern of us all in our daily lives in whatever language we happen to use. Learning to be better communicators is important to all of us in both our private and public lives. Better communication means better understanding of ourselves and others; less isolation from those around us and more productive‚ happy lives. We begin at birth by interacting with those around us to keep warm‚ dry and fed. We learn very soon that the
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Communication is dealt with in everyday life. Talking styles are a big part of that communication. Talking styles can help in communication but it can also interfere with understanding the message. Can matching talking styles affect the quality of interpersonal relationships? A person would think a better relationship will form if their language style was similar. Nonverbal communication can also play a big part in an interpersonal relationship. Words are not all that is received in a message. Can
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2005) At the same time‚ the liberalization of trade and the development of modern information and communication technologies have made outsourcing an easy option for the international organizations. (John Child‚ 2005) This essay discusses the definition of outsourcing in the beginning and then explains the different types of outsourcing. The main body primarily analyses the advantages and disadvantages of outsourcing together with relevant examples‚ as well as some implications for the international
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