examples of localization The Mainland China and Macau excursion has brought light onto specific examples of localization practiced by international entities. International products that are tailored to meet the needs of the locale and its culture foster a synergistic understanding to the targeted demographic as well as to the company. More planning‚ research‚ and production costs are incurred when localization is practiced. However‚ the achievements that can be made with localization stress the
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Analyze issues of globalization and localization Abstract: How hotel companies keep being successful in international hotel industry (IHI). Nowadays‚ the stiff hospitality industry situation puts more stress on hotels‚ especially on international ones. Furthermore‚ clients who purchase hotels’ products are not only for a place to stay‚ but more eager to pursuit for an impressive accommodation experience. Globalization helps hotel corporations represent themselves to the world and succeed in operation
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advantages and disadvantages that large firms have over smaller firms and vice-versa‚ in the pursuit of entrepreneurial activity. As an enterprise can be defined as private business‚ it can thus be separated into two main categories which are small firms and large firms. Within many countries and many industries there are normally a large number of small firms and a smaller number of large firms as can be seen in the United Kingdom where there are only a few thousand large firms and over 4 500
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there. Question - Based on this article and your experiences‚ debate the question: `Site localization is essential for each country for an e-commerce offering to be successful in that country. After referring to several online articles and couple of published papers on ‘Website localization’‚ I have summarized below some key learning and findings about ‘Why website localization is essential?’ Website localization facilitates reaching more customers throughout the world and hence increase Sales‚ revenue
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Kraft foods and Unilever‚ they posses rather similar characteristics and knowledge Nestle has. The food and beverage industry has a lot of characteristics. It includes Regulation‚ which are the local to international rules and regulations by which firms such as Nestle can produce and sell food‚ including food quality and food safety. These are the institutions of this industry. In Maastricht and in general in the Netherlands guidelines on food quality and safety are given by the ‘’Nederlandse Voedsel-en
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Standardization vs. Localization: A Disney Case Study Multi-national organizations are becoming more prevalent in the global economy. The expansion into new countries requires companies to examine policies and products more closely. Standardization and localization are the options available to corporate decision makers when deciding whether products will be consistent across geographic borders or will vary based on the culture in local regions. Many levels of standardization and localization are available;
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3.4.1 Localization The binary and noise free image is scanned and using AForge.NET library‚ rectangular shapes of white intensity with width greater than 80 pixels and height greater than 30 pixels (corresponding to the aspect ratio of Indian LP’s) are detected. Once found they are marked in red as shown in figure 6 below. The Blobcounter class is used that counts and extracts stand alone objects in images using connected components labeling algorithm. The algorithm treats all pixels with values
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ijcrb.webs.com INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS INTERNATIONAL HUMAN RESOURCE MANAGEMENT: AN OVERVIEW OF ITS EFFECT ON MANAGERS IN GLOBAL ORGANISATIONS Dr Andries J du Plessis Department of Management and Marketing Unitec New Zealand‚ Private Bag 92025 Auckland‚ New Zealand AUGUST 2010 VOL 2‚ NO 4 Listed in ULRICH S Abstract By managing international human resources (IHRM) correctly‚ it can enable a business to compete more successfully in the world market
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Localization Strategy Localization strategy is the process of adapting a product or service to a particular language‚ culture‚ and desired local “look-and-feel”. Ideally‚ a product or service is developed so that localization strategy is relatively easy to achieve. An internationalized product or service is therefore easier to localize. The process of first enabling a product to be localized and then localizing it for different national audiences is sometimes known as globalization. In localizing
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customized material (Rogowski 2004). Thus‚ from a financial perspective‚ some degree of standardization is always desirable. Over the past decade‚ marketers have recognized that it really is not about an either or strategy regarding standardization and localization. It is more about degree and decisions will vary by product category‚ consumer preferences‚ the market environment and so on. In 2003‚ McDonald’s launched the “I’m Lovin’ It” campaign. It was the company’s first global marketing campaign made in
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