vs. B2C Marketing Business-to-business (B2B) is a term used to describe transactions of goods or services between businesses as opposed to business-to-consumer (B2C) which describes activities of commercial organizations serving end customers with products and/or services. B2B and B2C marketing is different. There are profound differences that a business must remember when developing marketing activities. Although the marketing programs are the same for each type of business (events‚ direct marketing
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สามารถเก็บเรื่องอัตราคาบริการที่แตกตางกันของลูกคาในขณะที่ ลูกคาไดรับการบริการที่เทากัน เปนความลับได” ลูกคาตองการที่ จะทราบเพื่อที่จะไดเลือกจังหวะเวลาที่จะใชบริการที่เหมาะสมได (Cross 1988) 4 ี ่ 4. การนําวิธการเพิมยอดขายไปใชอยางไรใหสําเร็จ How to succeed in implementing yield management? องคประกอบภายนอก (External factors): 1. สถานะและความตองการทางการตลาด 2. อัตราที่เสนอกับราคาของคูแขง องคประกอบภายใน (Internal factors): 1. วัตถุประสงคทางการตลาด 2. กลยุทธการผสมผสานทางการตลาด (Marketing Mix) 3
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How does service innovation influence the performance of a company? Starbucks has not only established itself in the coffee industry but essentially it has become its own entertainment business‚ by constantly innovating it has added to the customer experience by incorporating music into the stores to create an emotional response for customers and to allow them to feel a certain way when they enter the stores. At a shareholder meeting it was declared that a deal was signed with Paul McCartney that
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additional cash to invest in a business. The most promising opportunity at the time was in building supplies‚ so Low bought a business that specialized in sales of one size of nail. The annual volume of nails was 2‚000 kegs‚ and they were sold to retail customers in an even flow. Low was uncertain of how many nails to order at any time. Initially‚ only two costs concerned him: order-processing costs‚ which were $60 per order without regard to size‚ and warehousing costs‚ which were $1 per year per keg
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ABC Costing Activity-based costing (ABC) is a special costing model that identifies activities in an organization and assigns the cost of each activity with resources to all products and services according to the actual consumption by each. This model assigns more indirect costs (overhead) into direct costs compared to conventional costing models. Aims of model With ABC‚ an organization can soundly estimate the cost elements of entire products and services. That may prepare decisions on
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How would you measure the business performance of each store using the sales data? On information only gives the units sold and the unit cost can know how much each store sold per month in the city and we can analyze what is the store that has the most sales for a determined period of time. But in order to make a deeper analysis we need to know the cost of the product. What data is missing in the data to measure business efficiency? Cost of the product‚ and general costs. Now doing analytical
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incur if implementing a Benefits Election System. K. Huffman started Huffman Trucking in 1936 in the city of Cleveland‚ Ohio. Although the company started out with only one tractor-trailer it has grown considerably over the years. The need for more carrier services caused by World War II made Huffman Trucking a necessity and the company prospered as a result. Huffman Trucking became one of the major carriers to the ports on the East Coast and the Midwestern states. The company and the federal government
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[CU681] Improve own performance in a business environment. 1.1 Explain the purpose and benefits of continuously improving performance at work Everyone should strive to improve their performance. Organisations also strive to improve the performance of the whole of their workforce. As an individual‚ the purpose of continuously improving our performance at work is to make ourselves a more valuable employee who is more efficient and reliable. As a consequence of our improved performance‚ the organisation
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Environment - how can you help protect it? Our planet is in trouble! Almost every day we seem to hear of yet another problem affecting the environment - and what a list of problems! - pollution‚ acid rain‚ climate change‚ the destruction of rainforests and other wild habitats‚ the decline and extinction of thousands of species of animals and plants....and so on. Nowadays‚ most of us know that these threats exist and that humans have caused them. Many of us are very worried about the future of our
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