1 0 T Y PEKKA TUOMINEN Managing Brand Equity ABSTRACT The purpose of this study is to discuss and elaborate the main issues encountered in managing brand equity. In order to achieve this purpose‚ we first analyse the concept of brand equity; second‚ we provide a comprehensive framework for managing brand equity; and finally‚ we distinguish different ways to leverage and measure brand equity. The concept of brand equity emerged in the early 1990s. Brand equity can be regarded as a managerial
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The brand profile is a summary description which should quickly enable all those involved with the brand to understand who you are targeting‚ what you are offering‚ and how you wish to position the brand. Ideally it should be something you could put on a card and put on the desk of everyone involved in your business. The components of a brand profile are usually something like the following: Description of the solution/brand Benefits that customers will perceive from it Target market that will
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The Winslow Boy is an English play from 1946 by Terence Rattigan based on an actual incident in the Edwardian era‚ which took place at the Royal Naval College‚ Osborne. Contents [hide] 1 Performance History 2 Background 3 Plot 3.1 Differences between reality and fiction 4 Film adaptations 5 External links [edit] Performance HistoryThe play’s London premiere was in 1946‚ and it featured Emlyn Williams‚ Mona Washbourne‚ Angela Baddeley‚ Kathleen Harrison‚ Frank Cellier‚ Jack Watling
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suited for implementing and regulating core labor standards compared to other international labor organizations like the IMF and the World Bank since it has the power to enforce its regulations‚ to treat its members evenly‚ and can impose multilateral solutions. For a long time‚ the WTO has debated about the incorporation of core labor standards‚ but there has been no action taken to make it so. The International Labour Organization (ILO) has outlined five core labor standards that have been universally
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TVS Group and its subsidiaries. About mission‚ vision statements of the company. This report also includes BCG matrix of various TVS industries‚ Porter’s five force analysis on TVS motors‚ Ansoff matrix and SWOT analysis of various TVS motors brands. AMRITA GOPIKRISHNAN ANOOP KUMAR S BALRAM RAIKAR KARTHIK G VIGNESHKUMAR B [TVS GROUP] November 2‚ 2012 INTRODUCTION The TVS Group was established in 1911 by T.V. Sundaram Iyengar .It is one of India’s largest industrial entities and
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Marketing Diary-by Da Zhang Sessions11-Models of Competitive Analysis My Key Concept- Core competence Core competencies are the collective learning of the organization and the guiding parameters for new markets and diversification. A company with core competencies‚ will be able to create more value. The process of developing core competencies starts with the strategic intent of being a leader in the market by leveraging the resources which requires three investments‚ technology‚ governance process
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Sainsbury’s Product and Branding Product and Brand Planning Sainsbury’s products are divided into three man categories; each category meets different customer needs. The three different categories are the basic products‚ the core and the premium. It is key for Sainsbury to plan the location of their products; the basic products are usually placed on the bottom shelves. The premium products are located at much higher level‚ normally around the eye-level of customers. This is done in order
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Global core and periphery LO: to discuss the spatial pattern of global interactions through the mapping of core areas at the focus of interaction (network hubs/nodes)‚ the peripheries and areas relatively unaffected by these interactions. Global economy – basic features * Single world market – producers to exchange rather than use. Price is determined on a global scale * 3 geographical tiers – core / semi-periphery / periphery * Temporal trends – growth then stagnation. Hegemony (indirect
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Product & Brand Management - case analysis Case: When New Products and Customer Loyalty Collide Submitted by Group - 8 Debabrata Panda – G14016 Ipsita Ghosh – G14020 Reddypalli Sudheer Reddy – G14043 PGDM-GM 2014-15 1 Background This is a classic case of implications of product line expansion leading to erosion of established customer base. Pacer Shoes is a $10 million shoe manufacturing company which is known for its technical excellence in running shoes. Its core customer base
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Qmobile: Building Brand Image through Product Extension Introduction: Zeeshan akhtar founder of QMobile looking outside of the window with cup of tea‚ he was in deep thought that’s why he cannot listen the knock at the door‚ MR. Muhammad usman enters the room without permission and call the Mr. akhtar when he came out from deep thought and welcome the usman with big smile and after asking some formal question he ask him about detail report on which he discussed with all department manager‚ this
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