customer’s satisfaction has been the main concern for every hotel and resort. Customers are now more valued and every effort is being made to keep them loyal to the hotel and make them permanent visitors. The hotel industry believes that higher level of customer satisfaction may result in higher levels of repurchase. Repeat purchasing is essential to a continued stream of profitability through achieving higher levels of customer satisfaction (Oliver‚ 1997). The customers’ satisfaction can be defined
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CUSTOMER SATISFACTION SURVEY OF NEPAL SBI BANK Your responses are anonymous and confidential. 1. Gender 1. Male [ ] 2. Female [ ] 2. Age 1. 30 years and below [ ] 2. 31-40 years [ ] 3. 41-50 years [ ] 4. Over 50years [ ] 3. What is your primary occupation? 1. Business Man [
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The key is not just the invention but the capability to innovate by bringing the product successfully to the market. An important point to remember is that focus of innovation should be providing new solutions which better meet customer needs. Innovative solutions often do not require major breakthroughs in technology. For example Direct Line became the leader in car insurance by removing the need for brokers through its telemarketing campaigns. Or Dell became the profitable computer company just
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building value for its customers by looking at its segmentation‚ target market‚ differentiation and positioning strategies. 1. Introduction "If you don’t believe in your product‚ or if you’re not consistent and regular in the way you promote it‚ the odds of succeeding go way down.” As Jay Levinson points outs‚ behind every great company is a great marketing plan. Singapore Airlines (SIA) is one such company that has achieved success through the use of integrated marketing. The primary message
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business segments that include Automobiles‚ Motorcycles and Financial Services. BMW is the parent company of the Mini and Rolls-Royce car brands1. The company’s slogans in the U.S are "The Ultimate Driving Machine" and "Sheer Driving Pleasure". 2 Marketing Mix: Innovative engineering and technology are at the core of what makes a BMW the amazing automobile it is today. Every detail of a BMW is designed with a single goal in mind: to enhance the joy of driving. BMW engineers have high priorities of providing
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entertainment revenue opportunities. Strategy & Leadership‚ 39 (3)‚ p.44-53. Bhattacharjee‚ S. (2006) IMPACT OF LEGAL THREATS ON ONLINE MUSIC SHARING ACTIVITY: AN ANALYSIS OF MUSIC INDUSTRY LEGAL ACTIONS*. Journal of Law and Economics‚ XLIX (April)‚ p.91-114. Boulaire‚ C. et al. (2010) Creativity chains and playing in the crossfire on the video-sharing site YouTube. Journal of Research in Interactive Marketing‚ 4 (2)‚ p.111-141. BRAE‚ C. M. (2012). Music Distribution: Selling Music in the New Entertainment
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The marketing strategy of Vietnam’s tea products: current situation and ways for improvement Table of Contents Table of figures 4 Abstract 5 1 Introduction 5 1.1 Research background 5 1.2 Rationale for the topic 6 1.3 Research objectives 7 1.4 Research questions 7 1.5 Research significance 8 1.6 Research limitations 8 1.7 Research structure 8 2 Literature review 9 2.1 Marketing strategy 9 2.1.1 Definition of marketing strategy 9 2.1.2 Factors influencing marketing strategy 10
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notes that Nintendo targeted non-gamers in addition to gamers. This included consumers of any age and gender. Conversely‚ competitors like Sony focused on teens and males. The case also mentions moms/housewives and families as targets of Nintendo marketing. The ideal answer analyzed gamers and a few non-gamer segments‚ such as moms. Analysis should have included qualitative description -- why is this segment interested in the Wii? -- and quantitative data‚ such as the segment’s size and value. Finding
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not only do I enjoy playing cricket I also love to follow various cricketing events worldwide. May passion has reached to an extent that if I were to pursue a career besides being a graphic designer‚ cricket would have been my second option. Dissertation is a great platform to explore our interests as it helps in learning more about our passion. As a cricket player/fan I have always been curious to learn more and more about this game. Therefore‚ relating that to my academics‚ I thought of incorporating
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Company History and Background Nintendo Company is a Japanese multinational company which was founded in 1889 to produce hanafuda cards. It is now one of the largest corporations in the video game industry. An Early Nintendo Poster The company‚ based in Kyoto‚ Japan‚ was founded by Fusajiro Yamauchi and was named Nintendo Koppai. Yamauchi started off his empire by producing playing cards for a game known as hanafuda. Due to the popularity of the playing cards‚ Yamauchi needed to hire extra
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