1. Market segmentation is the selection of groups of people who will be most receptive to a product. The most frequent methods of segmenting include: Demographic variables such as: age‚ sex‚ race‚ income‚ occupation‚ education and household status. Psychographic variables such as: lifestyle‚ activities‚ personality and social class. Behavioural variables such as: product benefits and product use patterns. Geographic variables such as: climate‚ country or region and the size of the area in terms
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Executive Summary Adidas Group‚ is the largest sportswear manufacturer in Europe and the world’s second largest producer of sporting apparel has had a long and rich legacy of producing some of the highest quality and most technologically innovative sporting equipment particularly footwear. In keeping with the brand image is its association with the distinctive logo and its advertising slogan‚ "Impossible is Nothing." All of the athletes trust those 3 stripes logo group. All the athletes trust it
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Background The company is the Indian subsidiary of adidas Group. Although Reebok is also owned by adidas Group‚ adidas India Marketing only markets and distributes adidas products in India. The company’s core business is mainly footwear. Nonetheless‚ the company also has presence in clothing products such as men’s and women’s tops‚ hosiery and non-apparel products‚ such as sports equipment. In India‚ the adidas and Reebok brands are handled by two different companies. adidas India Marketing (adidas
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Dassler Schuhfabrik‚ Adolf Dassler reformulated and registered the business as Adidas in 1948. Adidas is now the largest sports manufacturer in Europe and Germany and the second largest sports manufacturer in the world. Subsidiaries of Adidas are Reebok and Ashworth Golf Apparel‚ also known as Callaway‚ as well as the brands Rockport and FC Bayer Munich; a German Sports Club². As of 2012 Adidas net worth was estimated at $6.8 Billion Dollars‚ had over 46‚306 employees worldwide and ranked #3 on
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not afraid to step out of their comfort zones just to produce products that would keep up with the trend without sacrificing the ideals of their customers as well as the community. * Subsidiaries Adidas AG comprised of TaylorMade as well as Reebok and these subsidiary companies are also very renowned worldwide like Adidas AG. They also provide the consumers with satisfactory products and are able to compete with
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NIKE | Segmentation‚ Targeting‚ Positioning | NIKE Nepal segmentation‚ targeting‚ positioning | | Nawaraj Gurung | 10/7/2012 | This assignment is about the segmentation‚ targeting‚ positioning of NIKE Company. | Submitted By: Submitted To: Nawaraj Gurung Deborah Grieve
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satisfaction and loyalty. Nike distributes its products on level basis. The high priced premium products are given to certain distributors while leaving the low priced to be sold at highly discounted prices at mega retail stores such as Wal-Mart. Whereas Reebok embraced a limited distribution strategy Nike ventured more into a global3 market capitalization (Jeannet J‚ 2000‚ pp 44). Nike shoes are carried by multi-brand stores and the exclusive Nike stores across the globe. Nike sells its product to about
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business segments (adidas‚ Reebok‚ and TaylorMade-adidas Golf). Adidas would also center their attention to achieving efficiencies in its global supply chain processes and activities. In order to maximize the outcome of adidas’ new strategy‚ each business unit was expected to develop at least one major product innovation every year in each product category. This would help adidas build differentiation within all of the products. To further differentiate adidas‚ Reebok‚ and TaylorMade‚ the company
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* The competitors have made recent acquisitions in the industry Analysis and Matrixes SWOT TWOS Financial Analysis Adidas is strong in several developing markets (Eastern Europe‚ Asia). The integration of Adidas and Reebok supply chain activities was expected to result in cost savings of 105 million of
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right-8862650096982568036rECOMMENDATIONREPORT 00rECOMMENDATIONREPORT Selecting the Right Athletic Shoes Submitted to: Ms. Joy Paddayuman(Teacher) Submitted by: Angela Estillore (4th year-LHS) INTRODUCTION Running Shoes: What to Look For One great aspect of running is it requires hardly any gear. You need comfortable‚ weather-appropriate athletic clothes and you need SHOES. But not just any shoes – you need quality running shoes made with your health in mind. If you jog or run regularly
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