Socially Responsible Marketing Table of Contents Origins of Social Marketing 1 Definition of Socially Responsible Marketing: 2 Social Issues: 2 Bono’s Product (RED) Initiative: Reducing CSR to Cause-Related Marketing by Stefano Ponte‚ Lisa Ann Richey and Mike Baab 3 Social Marketing Mix 3 Product – offer made to target adopters 3 Price – costs that consumers have to bear 4 Special focus on GAP: 5 ETHICS 6 Definition 6 The Organisational Moral Development Model – Reidenbach
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Organizations have many obligations and responsibilities to fulfill‚ which include economical‚ legal and ethical responsibilities‚ to name a few. Those social responsibilities (among others) must be fulfilled in order to satisfy its Stakeholders and guarantee it’s long-term survival. According to Investopedia‚ the new field of corporate social responsibility (CSR) has encouraged companies to take the interests of all stakeholders into consideration during their decision-making processes instead of
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implementation and disclosure of their water-related strategies and solutions. Ford Motor Company Set a goal to reduce its facility-based CO2 emissions by 30 per cent by 2025 compared to a 2010 baseline. Developed and launched the first inflatable safety belt‚ designed to dramatically reduce the risk of injuries to rear-seat occupants‚ especially children. Nokia Corp. “Nokia Life” is a text-based information service designed for users in emerging markets‚ offering actionable advice and education
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Case Mattel’s Toy Recalls and Supply Chain Management This case talks focuses on the event in the year of 2007 when Mattel – the leading global toymaker – voluntarily recalled its toys from worldwide stores. Mattel’s name is synonymous worldwide for its most famous product – the Barbie Doll. The recall was initially for 83 toys which had excessive lead paint and soon after 6 more products we recalled which had a design problem of small magnets coming off the toys in addition to the use
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AccountAbility Senior Research Fellows Marcy Murninghan and Bill Baue posed the following 10 Questions Marcy Murninghan: You‘ve participated in many cross-sector and public-private partnerships. What key qualities do you look for in partnership initiatives? And what warning signs alert you to possible problems—particularly when multiple parties are involved? We are living in a world in which cross-sector and public-private partnerships have become essential to all stakeholders’ core missions. Whether
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A comprehensive study of responsible commerce broadens one’s perspective regarding the importance of a social paradigm within the ethics of business. By undertaking this subject‚ I was able to develop my understanding of the role of morality in business and how differing ethical theories impact upon stakeholders. Acting to benefit the interests of a majority is at the core of the consequentialist theory of utilitarianism‚ a philosophy carefully examined throughout the semester. Its merits and faults
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Is Ben & Jerry’s Inc. a socially responsible and ethical organization? If so‚ how does this align with their business goals? Ben & Jerry prides themselves on supporting the matters that concern their customers‚ as well as themselves. Currently‚ their website shares multiple links to devastating events that are taking place in our country right now. They are strong advocates for a healthier future and have kept the devoted attitude since they opened their first shop in the 1970’s. When researching
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Do You Believe in Magic? It was the night we had all waited for‚ the night that was to bring 15 years of a magical journey to an end. As my friends and I walked into the movie theater‚ we were immediately surrounded by people dressed as witches and wizards‚ snitches and half-giants. We continued to retrieve our tickets and walk toward our respective theater‚ passing movie posters declaring‚ “It all ends here”. For the generation that has grown up with Harry‚ Ron and Hermione‚ the premiere of
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FONTERRA AS A SOCIALLY RESPONSIBLE COMPANY Executive summary Fonterra is a co-operatively owned multinational dairy company and also New Zealand’s largest company. The purpose of this report was to determine the company’s public image as well as investigate whether the company operates in a socially responsible manner. An analysis of various instances in which Fonterra has appeared in the media was conducted with the perspectives on corporate social responsibility in mind. The conclusions were
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Ami Denman Dr. Anderson Phil 1043 4/26/13 Do You Believe In Miracles? Do you believe in miracles? I find it rather intriguing that some people still try to use science or any number of other disciplines as a way of explaining‚ give meaning or rationalizing the question of miracles or the existence of a higher power. I find it hard to understand why humans deny at least the possibility that everyday life presents us with mysteries that cannot simply be explained by human reasoning‚ rational
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