consumers‚ opposed to just low-income consumers. * Increase the public’s awareness of Dollar Trees products‚ inventory‚ and quality of products. Have Dollar Tree become a part of consumers recall. * Inform consumers of the extreme quality of Dollar Tree’s products‚ no products are expired or out to date. We just get an extreme discount with loyal distributors. * Change customer’s attitudes towards Dollar Tree and discounts stores in general. Discount stores carry the same quality name brands
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that target market. Required Elements: • No more than 2100 words Dollar Tree Stores go back over 50 years and started with K. R. Perry and a Ben Franklin variety store in Wards Corner‚ Norfolk‚ Virginia‚ and to Macon Brock’s‚ Doug Perry’s (son of K.R. Perry)‚ and Ray Compton’s adventure into $1.00 retailing (Dollar Tree‚ 2014). The name change to Dollar Tree was made in 1993. In 2012‚ Dollar Tree has opened 345 stores and exceeded $7 billion in sales. The company spans
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several initiatives Dollar Tree can continue to utilize as part of its strategy to distinguish itself in this discount retail industry. First‚ completely closing the current Family Dollar acquisition will set Dollar Tree out front as the leader in the industry‚ but several next steps will need to be taken in order for consumers and investors to view this as a successful venture. First‚ whether the organization intends to use the Family Dollar name or convert them to Dollar Tree stores will be a point
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10/11/2014 Abstract Dollar General Corporation is United States largest small-box discount retailer headquartered in Goodlettsville‚ Tennessee [1]. Dollar General offers both name brand products and generic merchandise [2]. Its competitors include Family Dollar‚ Dollar Tree which also operate in deep discount segment of US retailing. The following case study discusses about the various political‚ economic‚ social and technological forces that Dollar General have faced and their impact
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Valuation and Analysis of Dollar General Table of Contents Executive Summary……………………………………………………1 Overview of Dollar General…………………………………………6 Five Forces Model..............................................………..9 Rivalry among Existing Firms................................9 Industry Growth………………………………………….10 Concentration………………………………………….….10 Differentiation and Switching costs……………………13 Scale Economies and Fixed/Variable Costs…………..13 Excess Capacity and Exit Barriers………………………14 Threat
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Dollar Tree Logis-cs and Distribu-on Center Decision Dollar Tree • Main merchandises: – $1 – Consumable merchandise: candy‚ food‚ health and beauty care‚ house wares (paper‚ plas-cs‚ chemicals) – Variety merchandise: toys‚ durable house wares‚ giCs‚ party goods‚ gree-ng cards – Seasonal goods: Easter baskets‚ summer toys‚ lawn and garden equipments
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INTRODUCTION Dollar General is an aggressive‚ competitor in the deep discount retail industry. Recent annual sales figures totaling $6.9 billion across 29 states (close to 7‚000 stores) has placed the chain at the top of the dollar store category of discount retailers‚ surpassing chains Family Dollar‚ Fred’s and Dollar Tree. The company also competes aggressively with chains such as Wal-Mart‚ Kmart‚ CVS and Rite Aid. The store currently offers a product line of general merchandise that includes
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Week-1 Assignment CASE STUDY Dollar General: Heavy on Organization‚ Light on Systems Managing Technology for Organizations April 20‚ 2006 Dollar General‚ a family of small‚ neighborhood store delivers with convenience and value on the basics needs of their customer. The store vows to help their customers save time and money just as it competitors Wal-Mart and Dollar Tree. However Dollar General believe that combination helps our customers have a better life‚ and that is important to
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1. What is Dollar General’s strategy to compete? Dollar General has done an outstanding job of consistently implementing a focused low cost strategy. The company’s strategic intent of being a customer-driven distributor of consumable basics and its effort has resulted in 6‚300 stores in 27 states‚ $6.1 billion in sales‚ and 54‚000 employees. Dollar General Stores target large families‚ low-income and fixed-income and blue-collar households‚ and women ages 55 to 64. (C-87) Dollar General has determined
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In applying the four strategic types on Dollar Tree’s method of business‚ Dollar Tree has commonalities of all four strategic types‚ but the company distinctly fits into the prospector and analyzer strategic types. Parnell states that prospectors “are typically focuses on corporate entrepreneurship‚ which is the creation of new business ventures within an existing firm” (2014‚ p. 196). In this aspect Dollar Tree has gained notoriety for being America’s ‘Dollar Store‚’ in the same fashion that Band-Aid
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