BRAND PORTFOLIO METAPHORS BASED ON AAKER’S BRAND PORTFOLIO STRATEGY Kent Dahl kentd@kth.se Different Relevancein Different Contexts Proffesional World Indek/IPD‚ Guest Lecturer Master Thesis‚ Endorsed by Uggla Educational World Educational Music World Professional Music World Music World Internal& ExternalPerspectives What a weak sub‐ brand! Portfolio Roles No‚ it’s a Linchpin brand! Product Defining Roles ProductDefiningRoles
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Table of Contents 1.0 Introduction 2 2.0 Decision Making Process 2 3.0 Need Recognition & Problem Awareness 3 4.1 Motivation 3 4.2 Motivation and Involvement 3 - 4 4.3 Promotion 4 4.0 Information Search 4 5.4 Culture and Subculture 4 - 5 5.5 Memory 5 5.6 Product 6 - 7 5.7 Promotion 7 5.0 Evaluation of Alternatives
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Hudson Burnham was the architect responsible for creating the Flatiron Building in New York City‚ which opened in 1902. Born in Henderson‚ New York and raised in Chicago‚ Illinois‚ Burnham first apprenticed as a draftsman under William LaBaron Jenney. At the age of 26 he met future business partner John Wellborn Root‚ and together they were responsible for the design of one of America’s first skyscrapers: the Masonic Temple Building in Chicago. As an internationally prominent figure‚ Daniel Burnham
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individual accomplishment toward organizational objectives. Teamwork divides the task and multiplies the success. Overcoming barriers to performance is how groups become teams. WHAT IS TEAM BUILDING ? ‘Team Building’ is the process of enabling a group of people to reach their goal’ STAGES OF TEAM BUILDING STORMING • Define Problems. • Identify Mutual Goals & Challenges. • Assessing resources & setting direction. FORMING • Realize the gravity of the task. • Positioning and Influence. • Conflict
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produces‚ sells‚ and licenses consumer products based on Disney characters and other intellectual property. CEO Michael Eisner has been instrumental in many of these changes. How can such extensive changes occur while trying to maintain the Disney brand? Disney Through the Years After his first film business failed‚ artist Walt Disney and his brother Roy started a film studio in Hollywood in 1923. The first Mickey Mouse cartoon‚ Plane Crazy‚ was completed in 1928. Steamboat Willie‚ the first
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BUILDING DEFECTS PART 1 • Identify common building defects • Identify the source • Provide pictures‚ diagrams and sketches • Suggest remedial action • Show details that would have avoided the defect PART 2 Generate a scheme for planned maintenance and provide a building checklist to ensure all necessary maintenance is carried out on a regular basis. INTRODUCTION In this project we will be looking at many different kinds of building defects that would be commonly seen in the construction
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Rapport Building- Is it Important ? It was ABRAHAM LINCOLN who said‚ "If you would win a man to your cause‚ first convince him that you are his sincere friend." Obviously‚ he knew the value of building rapport with people. What is Rapport “Rapport is the ability to enter someone else’s world so that they feel that you understand them‚ that you have a strong common bond. It is the ability to go fully from your perception of the world to theirs. When this sympathetic relationship or understanding
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INDEX Page No. 1. The Product 3 2. Our visits 3 3. Customers 5 4. Competition 6 5. Trends 6 6. Interview with VP‚ Cavinkare 7 7. Brands 8 8. Learnings 10 9. References 10 THE PRODUCT Shampoo is a hair care product used for the removal of oils‚ dirt‚ skin particles‚ environmental pollutants and/or other contaminant particles that gradually build up in hair. Shampoo‚ when lathered with water‚ is a surfactant
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What do brand means to you? What are your favorites brand and why? 2. Why are brands important? What functions do they perform that makes them so important to marketers? 3. What do you thing has the strongest brand and why? 4. Can you think yourself as a brand? What do you do to brand yourself? 5. What do you think of the new branding challenges and opportunities that are listed from brand builder’s point of view? Can you think of any other issues? 6. What is brand mantra? List
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WEEK 3: Case Study Building a Coalition Leadership & Organizational Behavior : MGMT 591-65531 PART I: Group Development At this point in time‚ the group is not yet even development. It almost seems as if all the individual organizations are storming because they want to make sure that each one of their opinions is heard‚ and they have control of the situation. No one wants to give up their own power or control. They have started off correctly as it is stated in the case that HR representatives
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