UNDERSTANDING BRAND EQUITY ANSWERS TO TEN COMMON BRANDING QUESTIONS Kevin Lane Keller Tuck School of Business Dartmouth College UNDERSTANDING BRAND EQUITY ANSWERS TO TEN COMMON BRANDING QUESTIONS One of the most popular and potentially important marketing topics to arise in the 1980 ’s was the concept of brand equity. The emergence of brand equity‚ however‚ has meant both "good news" and "bad news." The good news is that it has raised the importance of the brand in marketing strategy --
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Overview of the Soft Drink Industry Coca-Cola: The Defending Champion Since its inception in the late 1800s‚ Coca-Cola has experienced meteoric growth‚ progressing from nine glasses per day to nearly 4.5 billion cases on an annual basis ("Top 10‚" 2004). Today‚ Coca-Cola offers nearly 400 brands in over 200 countries and controls the highest market share (44%) in the soft drink market ("Top 10‚" 2004). In addition to its leading global market-share‚ Coca-Cola also retains the title of having the most
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CPA Program -- professional level - Global Strategy and Leadership Webinar 5 Case Analysis: Notting Foods Australia Pty Ltd Case Study 2 Semester 1 2013 Authors: Samantha Winter and Delyth Samuel Published by Deakin University on behalf of CPA Australia Ltd‚ ABN 64 008 392 452 © CPA Australia Ltd 2013 The contents and any information contained in this document (Information) are for general information only. They are not intended as professional advice. For any professional advice‚ please
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Philippines‚ where culture is dynamic and ever-changing‚ it has to the researcher’s attention that there has been great changes in the way courtship is done between Filipino males and females. With this‚ the researcher would like to interpret the evolution of courtship. The landscape of male and female interaction has changed over the past 100 years‚ revealing a very sharp contrast in shape and form. One significant area where this is clearly seen is in the area of courtship and dating. In 1896‚
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THE STUDY ON THE CONSUMER BRAND PREFERENCES OF FINANCIAL PRODUCTS WITH SPECIAL REFERENCE TO PROFESSIONALS IN COIMBATORE 1. Ms. Avani Shah and Dr. Narayan Baser (2012) in this paper studies the investor preference in selection of mutual fund and measures the fund sponsor quality. After the survey of 305 mutual fund investor and analyzing the results to one way ANNOVA they come to the conclusion that Funds reputation‚ Withdrawal facilities‚ brand name‚ Sponsor’s past performance in terms of risk
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MO 301 Case Study Alim Leung Section 4 9/24/12 Atchinson Case 1. The terms of the psychological contract at the Atchison Corporation under the leadership of Jerome Atchison are of quality‚ integrity‚ and loyalty. Jerome Atchinson expects his employees to produce quality work and create a good environment to work in. Jerome Atchinson also expects his employees to uphold and maintain high integrity; even senior management could be discharged in cases of moral crime or dishonesty). Loyalty
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Anholt: Nation Brand !"#$%&’()"&* Beyond the Nation Brand: The Role of Image and Identity in International Relations !"#$%&’%($)* 8.)RUHLJQ2I¿FH3XEOLF’LSORPDF\%RDUG "#$%&’(% !"#$%&’$(#$)(#)*+(‚-.#/%-(0*.-1/-’2(/3(4*)5&)-#"6(.33%7/.#)1(8/#$(#$)(.7#(%4(7*).#/-’(4.9%*.0")( /+.’)3(%4(7%&-#*/)3(#$*%&’$(+.*:)#/-’(7%++&-/7.#/%-3;("/##")()9/1)-7)(3&’’)3#3(#$/3(/3( <%33/0")=(>$/3(<.<)*(1/37&33)3($%8(#$)(‚-.#/%-(0*.-12(7.-(*).""6(0)()-$.-7)1(#$*%&’$(3#*.#)’6;( 3&03#.-7);(.-1(36+0%"/7(.7#/%-3=(?%&-#*6()@
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The Evolution Theory Evolutionists have failed in every endeavor to prove that evolution or evolutionary processes could have taken place. By Muneeb Baig‚ (Grade 10) Posted: 15 Safar 1423‚ 28 April 2002 The modern theory of evolution was developed by Charles Darwin‚ an amateur English naturalist‚ in the 19th century. He proposed that all of the millions of species of organisms present today‚ including humans‚ evolved slowly over billions of years‚ from a common ancestor by way of natural selection
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The Evolution of Whales “Their tongues alone can weigh as much as an elephant and their hearts as much as a car.” The animal called whales what are the largest‚ intelligent and aquatic mammals. However‚ whales were not the aquatic animals at the beginning. After thousands of years of evolution‚ since changes in the terrestrial environment and the demand for food‚ the whales become appearance like a graceful arc from the four limbs. We have to imagine that what happened in the past thousand years
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A Brand-New Vehicle at Your Local Kia Dealership Kia continues to find ways to amaze consumers across the globe and they have definitely succeeded in this goal with the launch of the 2018 Kia Stinger in Albuquerque. The vehicle is the first sports sedan made by this manufacturer and comes with features such as an oversized hatch and fastback roofline. Drivers find rear-wheel drive is standard on this model‚ while all-wheel drive can be obtained if desired. These are only a few of the many reasons
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