Competitor analysis on shampoo market Industry perspective In industry perspective‚ a company can define its competitors as other companies offering similar products and services to the same customers at similar prices. Competitive positions on existing brands: Market leader : Rejoice ‚ ‚ Vidal Sassoon‚ Pantene and Head & Shoulders (P&G is the No. 1 consumer goods company in Hong Kong. It is also the category market leader in Baby care‚ Shampoo‚ Conditioner‚ and Facial Moisturizer.- http://hk-tw
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Hair coloring or lightening is the practice of changing the color of hair. During lightening‚ hair goes through various stages until it reaches the ideal orange/gold color. Lightening time varies‚ depending on natural hair color. The darker the hair‚ the longer the lightening time needed. Medium brown hair on average takes somewhere around 40 minutes to lighten. Dark brown hair takes somewhere around fifty minutes to lighten. Darkest brown hair takes around sixty minutes to lighten. And black hair
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History • The Dove brand started its life in 1957 in the US‚ with the revolutionary new beauty cleansing Bar. • It is #1 Dermatologist Recommended brand in the US‚ Canada and France strongly endorsed by Dermatologists across the world. • In 1979‚ the phrase “cleansing cream” was replaced with “moisturizer cream” . • Since 1993‚ Indian women have relied on Dove for beautiful skin. Logo • It’s a perfect representation of softness‚ gentleness and sophistication • The image of dove or peace pigeon
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variety of spending capacity on a particular product‚ but most of them will focus on economic mid range product. In Indian shampoo market there is huge scale of pricing as well as quality. While confirming final selling price of Himalaya shampoo‚ we have to consider the pricing of contenders. Because if we sell it on high price most of customers will not dare to try an expensive shampoo first time‚ they will choose their usual one. On other hand if we sell it on very low price‚ they will definitely think
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most things‚ there is a way to classify what type of hair you have. The hair type is made up of a number and a letter. Any type of hair that starts with a two is wavy. Any type of hair that starts with a four is coiled. Of course type three is curly. There are three subdivisions of curly hair; a‚ b‚ and c. Type 3a is called Curly Twirly. Curly Twirly looks like a loopy S. It’s most affected by the climate. Some celebrities that have this hair type are Shakira‚ Debra Messing‚ and AnnaLynne McCord
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Hair coloring Definition of hair coloring: Hair coloring is the practice of changing the color of hair. The main reason for this practice are cosmetic‚ e.g. to cover gray hair‚ to change to a color regarded as more fashionable or desirable‚ and to restore the original hair color after it has been discolored by hairdressing processes or sun bleaching. Hair dying‚ which is an ancient art‚ involves treatment of the hair with various chemical compounds. Today‚ hair coloring is immensely popular
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for Real Beauty I. Executive Summary The Dove brand has been revitalized with the success of their “Real Beauty” campaign. Dove’s main goals are to continue to improve their brand image and gain market share. The key challenges facing top management to accomplish these goals are; building on the momentum the ‘Real Beauty’ campaign has generated‚ differentiating from their competition and modernizing their brand image. I am recommending that Dove should continue to stay the current course of
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Dove Case notes 1. What is a brand? Why does Unilever want fewer of them? How did Unilever reorganize its brand management organization to position its newly created umbrella brands for success? [10 Points] A Brand can be a name‚ symbol‚ sign etc. intended to identify your goods and service by the target audience. A brand is unique and differentiates you from your competitors. To get a brand into the customers mind needs a lot of marketing efforts. Furthermore you need to establish brand
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Table of Contents 1. Title: “Effectiveness of Brand Extension in Personal Care Product: A Case Study on Dove of Unilever.” 1.0 Background of the Study Brand is perceived to be in important intangible asset for company which gives company a cutting edge in product market through positioning in consumer mind. To leverage on success of brand‚ companies go for brand extension which is offering different new product in the same brand name. Such brand strategy is intended to be pursued
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control to the company and its portfolio had grown is a relatively laissez-faire manner and that makes Unilever has lacked of global identity. 2) What was Doves market positioning in the 1950’s? What is its position in 2007? In the 1950’s‚ Dove’s position was a functionally superior cleanser than soap‚ centered on science. Today‚ Dove is transforming into a lifestyle brand‚ centered on an emotional connection between consumer/product. In the 1950s Dove’s positioning was based on the functional
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