A REPORT ON STREAMILING OF HUB AND SPOKE DISTRBUTION THROUGH TRADE PROMOTION By MOHAMMED SAROSH MOHIYUDDIN PEPSI FOODS PRIVATE LTD. A REPORT ON STREAMILING OF HUB AND SPOKE DISTRBUTION THROUGH TRADE PROMOTION By MOHAMMED SAROSH MOHIYUDDIN 06BS1827 A report submitted in partial fulfillment of the requirements of MBA Program of ICFAI Business School Distribution List: 1. Pepsi Foods Pvt Ltd. 2. ICFAI Business School TABLE OF CONTENTS Particulars
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SALES PROMOTION INTRODUCTION: The word Promotion‚ originates from the Latin word ‘Promovere’. The meaning is “to move forward” or “to push forward”. The aim of production is sales. Sales and promotion are two different words and sales promotion is the combination of these two words. sales promotion is one among the three pillars of promotional mix. The other two pillars are personal selling and advertising. Sales promotion is the connecting link between personal selling and advertising
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Throughout this assignment the author will demonstrate knowledge of health promotion and its link in addressing health needs. The role of the nurse in delivering health promotion at primary‚ secondary and tertiary levels will be discussed and how national policy influences that delivery on the chosen topic of smoking. Barriers to health promotion will also be discussed and how these barriers could be overcome. To define health promotion‚ health should first be defined. There are many definitions of health
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ca/hcs-sss/alt_formatt/hpb-dgps/pdf/pubs/ 1974-lalonde/lalonde-eng.pdf‚ Assessed on March 17th‚ 2013. Martin K (2003) (On Line) Available from:(http://www.cdhn.org/document /bank‚Accessed on: March 17th 201111112223. Naidoo J‚ Wills J (2005) Public Health and Health Promotion Developing Practice‚ Bailliere Tindall‚London. United Nations (1992) Un conference On Environment and Development‚ (On Line) Available from:http/www.un.org/geninfo/bp/enviro.html‚ Assessed The European Food Information Council (EUFIC) (2004) Available
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Since 2004 when a study showed that only 2% of women believed they were beautiful Dove has has been rallying females up and promoting the idea of real beauty and that they are worth so much more than their appearance. So why is it that they continuously advertise the idea of beauty‚ through recent promotional videos it is evident that Dove still hold a standard for beauty‚ The Dove Real Beauty campaign targets girls from ages nine all the way to the elderly. One may think that they are offering
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There are four key sales promotion techniques that marketing firm use to build inters in a product or increases the sales of a product over a specific period of time. These techniques are discounts and deals‚ increasing industry visibility‚ price– based consumer sales promotion and attention– getting consumer sales promotion. This paper will summarize these four key techniques and give real life examples of each technique that marketing firm direct at both trade and consumers. Before we in our
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Promotion Mix • Personal Selling‚ Product‚ Sales Promotion The promotion mix was great going into the 21st century. There is not much personal selling in Krispy Kreme. Instead‚ customers come in with the brand awareness of the doughnuts. The store emphasizes its original glazed doughnuts but other than that not much personal selling goes on. Product giveaways are held at grand openings to improve knowledge of Krispy Kreme products. On certain occasions Krispy Kreme sells a special flavored doughnut
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appearance strayed from the stereotypical beauty standards that are commonly seen in the media.The Dove Campaign for Real Beauty was communicated to the public through print and television advertisements‚ Web site‚ workshops and films. Dove wanted to get “real” feedback by having the ads ask viewers to judge the women’s appearances. In February 2007‚ the third phase of the campaign was introduced with Dove using advertisements that targeted women 50 years and older. This celebrated the beauty in older
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31 REAL BEAUTY: RESPONSIBLE IMAGES? The Dove campaign lambasts traditional women’s traditional women’s toiletries marketing for promoting unreal images of beauty. As if women’s “reality” depended on their body shape or size….” On this long list that I have composed inside of my head I have many unanswered questions. What if I told you that beauty is in the eye of the beholder? Would you really believe me or would you just agree because it “sounds good.” Moments later will I catch you in the
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PROMOTION OF FAIRY QUEEN EXPRESS– CASE ANALYSIS OBJECTIVE: * Overcome the high losses of Fairy Queen * Defining and reaching target customers – Pricing * Promotion of Fairy Queen – Captions‚ Advertisements BRAND POSITION: Fairy Queen is a Unique; one of its kind Locomotive. This key point should be reinforced. Unlike Palace on wheels‚ which USP is luxury; Fairy Queen should promote the heritage of the Country along with the royal treatment. EXPANDING TARGET MARKET: The
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