Using quantitative and qualitative methodology to improve organizational effectiveness Abstract A non-profit organization should use both qualitative and quantitative performance measures‚ based on the organization’s mission goals and objectives‚ to show financial and programmatic accountability in a transparent environment. Qualitative and quantitative research methods can be used in marketing‚ financial planning‚ fundraising and program research and evaluation. This paper will define and
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The Qualitative Report Volume 11 Number 3 September 2006 538-549 http://www.nova.edu/ssss/QR/QR11-3/ponterotto.pdf Brief Note on the Origins‚ Evolution‚ and Meaning of the Qualitative Research Concept “Thick Description” Joseph G. Ponterotto Fordham University‚ New York‚ New York The origins‚ cross-disciplinary evolution‚ and definition of “thick description” are reviewed. Despite its frequent use in the qualitative literature‚ the concept of “thick description” is often confusing to researchers
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EXAMPLE : USING MIXED METHOD: BOTH QUALITATIVE & QUANTITATIVE RESEARCH QuickStop Convenience Stores Background Once upon a time there was a successful line of convenience stores. We’ll call this group of stores "QuickStop". At some point a staff-member realised that QuickStop seemed to be patronised by many more men than women. This was passed along to the management team and they asked the store tellers to informally keep track of the proportions of men to women who came into their stores.
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Peter Drucker believed market research to be the quintessence of marketing. There are two major types of market research. Primary Research sub-divided into Quantitative and Qualitative research and Secondary research. Qualitative works with small sample sizes whereas quantitative with huge sample sizes. While qualitative is mainly theory/observation/perception/idea/opinion/bias driven‚ quantitative is more statistical in nature and can be used to prove results suing graphs and numerical results
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advantages and disadvantages of qualitative research and briefly quantitative research. This essay will initially present the advantages and disadvantages of qualitative research and briefly quantitative research. It will then go on to critique a qualitative research article yet due to the word count only several factors of this will be critiqued and the article is by Wills ’ et al (2005). Later it will consider the use of the research paper within the clinical practice area; and discuss whether
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Both qualitative and quantitative research methods have their specific qualities which make them useful to a researcher‚ however in the course of this short essay I will explain why‚ for several reasons‚ qualitative research is better. As both methods operate within different assumptions‚ it is important to stem criticism for each method ’s respective theoretical base in order to adequately judge them. In the course of this essay I will highlight each method ’s theoretical assumptions and then I
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information is directly related to information users in decision-making and its consequences. Hence‚ the four qualitative characteristics‚ namely Understandability‚ Relevance‚ Reliability and Comparability are set out in the conceptual framework to ensure that information users can make the right decisions. This essay will definitely and intensively evaluate and examine the four qualitative characteristics of accounting information. To start with‚ understandability demands the accounting information
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What Counts as ‘Theory’ in Qualitative Management and Accounting Research? By: Robert Hartono Qualitative research in the management and accounting disciplines rely in empirical work to gather information on organizational actions‚ events‚ structures‚ and process. This article will focus on what is theory‚ levels of theorization‚ how recent works related to the level of theorizing‚ the implications of defining different level of ‘theory’. It will also explain how ‘levels’ of theory relate to
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Griffith University Department of Tourism‚ Leisure‚ Hotel and Sport Management 1002HSL Introduction to Research Assessment 1 Qualitative Study of Reasons for (Non) Participation in Physical Recreation Part 1a) Introduction: The objective of this qualitative study is to investigate and compare the responses of single and married women that do not participate in physical recreation. Lack of physical activity from married and single women has been studied less extensively than men’s physical activity
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A QUALITATIVE ANALYSIS REPORT ON AN EMPLOYEE’S VIEW OF PERFORMANCE APPRAISAL INTRODUCTION Performance management aims to create a direct link between an individual’s goals‚ the department’s purpose and the objectives of the organization (Marchington et al‚ 2008). However‚ in most present day organizational settings‚ this direct link seems non- existent and this is becoming more and more apparent to the workforce. Lawler (1994‚ p.17) identified lack of skill on the part of the line manager
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