Ducati Case Analysis Table of Contents Executive Summary 2 Evaluation of Global Motorcycle Industry 3 Ducati’s Current Strategy 4 Recommendations and Specific Actions 7 Major Internal and External Risks 9 Exhibit 1: Porter’s Five Forces Diagram 11 Exhibit 2: Strategy Diamond Analysis 12 Exhibit 3: Projected Sales 13 Executive Summary As of year 2000‚ global motorcycle market is dominated by a handful of players. Japanese
Premium Marketing Motorcycle
the Ducati 1199 Panigale an eye catcher?” It is hard to stay on top of the superbike heap. The competition is fierce‚ and last week’s king of the track is this week’s had been. Enter the Ducati 1199 Panigale‚ a 180 horsepower two wheel rocket ship that is set to turn the superbike industry on its ear. How did this small manufacturer become the powerhouse it is today? For its well-known name in motorcycle racing‚ the company has rather unusual roots. Founded in 1926 by three brothers‚ Ducati began
Premium Motorcycle Internal combustion engine
Executive Summary This study is to provide analysis of Ducati’s options to sustain its growth and continue to grow its margins. We have identified a number of key opportunities that would allow Ducati to meet both these goals. First through the use of SWOT analysis we identified where the company was vulnerable and where it had an opportunity to grow. The main items threatening Ducati’s sustainability is its economy of scale compared to its competitors‚ and small age gap of its riders.
Premium Marketing Investment Motorcycle
Creative Brief Client: Ducati Motor Brand: Multistrada 1200 Date: April 2010 Description: 1st Semester Campaign – New Brand Introduction What is The Brand? The Multistrada 1200 is a motorcycle manufactured by Ducati since 2010. The engine is a retuned version of the Testastretta from the 1198 superbike‚ now called the Testastretta 11° for its 11° valve overlap (reduced from 41°). All models include throttle by wire‚ selectable engine mapping (full power with sensitive or relaxed throttle
Premium
The Impact of Lean Implementation on Operational Performance: A Study of Composite Manufacturing Companies in Malaysia 1.0 BACKGROUND INFORMATION In 2012‚ the Asia-Pacific region accounted for 36 per cent of the worldwide market in value for composite production and 41 per cent in volume‚ according to Frederique Mutel‚ president and chief executive officer of the JEC Group‚ which is the world‟s largest composite industry organization‚ representing‚ promoting and expanding the industry
Premium Lean manufacturing Manufacturing
Introduction Lean Consumption Meets Lean Provision Consumption. It sounds so easy. Indeed‚ in advanced market economies‚ it’s often portrayed as effortless. Consumers can get just what they want easily‚ even instantly. And yet‚ the problem is that consumption often isn’t easy and consumers can’t get what they desire. And this is true in every category of consumption‚ for all types of goods and services. In this book we will see why consumption is often hard work for the consumer and is
Premium Problem solving Computer
differences between lean and agile supply chain strategies? Similarities in Lean and Agile Supply Chain Strategies: In both approaches‚ lean practice has transformed the downstream stages of the supply chain scheduling‚ according to demand pull‚ and increasing agility mean that ultimately converting to agile as today’s requirement. Excessive stock in the supply chain and the practice of increasing batch size to create efficiencies are directly in conflict with responsiveness for both lean as well as
Premium Lean manufacturing Toyota Production System Manufacturing
Managing operations in the supply chain context 14 June 2012. Word Count 2588 Table of contents Section 1: Introduction of Starcomms Plc 3 1.1 Products and Services 3 1.2 Order Qualifiers and Winners 3 1.2.1 The order qualifiers for Starcomms 3 1.2.2 The order winners for Starcomms 4 Section 2: 5 2.1 Operations Problem 5 2.2 Evidence to support the claims 5 Section 3: Potential Harm to Starcomms 5 Section 4: Literature Review
Premium Lean manufacturing
First-In-First-Out FOD Foreign Object Damage (engine damage from foreign materials) FRC Fleet Readiness Center FSS Forward Supply Stores IMA Intermediate Maintenance Activities JIT Just-in-Time LSS Lean Six-Sigma MATCON Material Control MC Mission Capable MDT Mean Down Time MDU Material Delivery Unit MEI Major Engine Inspection MTBF Mean Time Between Failure NMC Non-Mission-Capable NRFI Not Ready for Issue OIC Officer-in-Charge PC Production Control QAR
Premium Lean manufacturing Process management Toyota Production System
more efficient. Lean production principles‚ pioneered by Toyota in the last half of the 20th century (Womack et al‚ 1990)‚ proved consistent results for the manufacturing companies that understood mass production strategy had become obsolete‚ after almost a century of dominance. Applicable successfully to the manufacturing industries‚ the lean philosophy will be analysed in the present synopsis through the perspective of services industry‚ usually dealing with intangibles. Lean Manufacturing In
Premium Manufacturing Lean manufacturing