selling about 2.5 million donuts a day and more than a billion cups of coffee a year‚ Dunkin’ Donuts became one of world’s largest coffee and baked goods chain. Bill Rosenberg opened the first restaurant “Open Kettle”‚ in 1946‚ in Quincy‚ Massachusetts‚ before he changed its name to Dunkin’ Donuts in 1950. His philosophy was “make and serve the freshest‚ most delicious coffee and donuts quickly and courteously in modern‚ well-merchandised stores”. Originally‚ Dunkin’ Donuts’ experience was a cup of
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preference varies among cultures‚ countries and individuals. Americans tend to value more efficiency and convenience‚ while Europeans look for high quality coffee. A coffee war has been brewing between three competitors McDonald’s‚ Starbucks and Dunkin’ Donuts who are in the race for the lead position in the coffee industry. In order to demonstrate how each brand wins in their niche market I will use Brand Management tools – Brand Identity‚ Perceptual Map‚ and Brand Equity – which will allow me to
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latest market strategic moves to show their interdependency with their rivals. MARKET STRUCTURE(OLIGOPOLY) Starbucks currently holds 33% of the market shares in the US. It has more than 11‚000 stores in the country. It’s main competitors are Dunkin Donuts (23%‚ 6‚000 stores in US) & McCafe (26%‚ 14‚000 stores in the US) Oligopolists differentiate their products through • Physical qualities • Sales Locations • Service provided
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Assignment 3 Prepare the EFE matrix for KKD Prepare the EFE matrix for Sturbucks Compare KKD‚ Dunkin Doughnuts and Starbucks STURBUCKS DUNKIN DOUGHNUTS What kind of nutrition is important? The above chart compared calories. For some people‚ they want less fat or sugar. Usually the items that are lower in fat tend to be higher in sugar and carbohydrates (and vise versa). Some of these foods offer no other nutritional value like
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Introduction History Dunkin’ Donuts is a donut and coffee shop that William Rosenberg founded in Massachusetts‚ USA in 1950. The company began by selling coffee and donut from a small car on the way to work in the United States in 1946 to Quincy workers. ‘Dunkin’ means ‘dunk’ and it was created as a result of feeling of delicious coffee &donut taste after Mae Murray who is one of American actress tried dunking donut into coffee by the chance. In 2008‚ Dunkin’ Donuts opened its first "green"
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Customers satisfaction Customer’s loyalty for example‚ Dunkin donut’s gives out voucher and discount coupon to their customers to keep the customer loyalty strong. This will keep customers coming back to buy more products and it is one of the largest food industry in the world. A large share market of dunkin donuts has among all public listed companies. Strong brand names among its competitor Dunkin donuts have. ii. Competitive pricing Dunkin ’Donuts is the largest U.S. coffee trader cup‚ serving nearly
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PESTLE Dunkin’ Donuts starting business in Argentina Tiia Penttinen International Business Bachelor’s Thesis Supervisor: Joan Lofgren Aalto University School of Business Bachelor´s Degree Program in International Business Mikkeli Campus Introduction Dunkin’ Donuts is an American global coffee chain based in Massachusetts‚ U.S. It’s also known for its doughnuts. Dunkin’ Donuts has positioned itself as a high quality but still affordable fast-food outlet
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Dunkin’ Donuts Class F Group 1 Li Chengjing(Jason) 297624 Wu Jiajia（Tina）297721 Lu Sixuan（Justin）297701 Zha Rui（Emily）297773 Dong Fangyu（Melody）297578 Tan Xiaoquan（Lona）297665 Contribution： Dong Fangyu ：Company History Zha Rui：Company Operation Wu Jiajia：Vision Tan Xiaoquan：Mission Lu Sixuan：Competitor’s Vision ＆ Mission Li Chengjing：Comparing with Dunkin’ Donuts and its competitor in vision ＆ Mission The history of Dunkin’ DonutsA Dunkin’ Donuts the name has evolved since
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Forces analysis reveal about the industry in which Dunkin’ Donuts and Starbuck’s compete and what are its strategic implications for Dunkin’ Donuts? Dunkin Donuts Marketing Strategy: As a result of its social media strategy which is aimed at growing and maintaining a highly engaged global community of Dunkin Donuts. Dunkin Donuts is always evaluating new social media platforms where we can engage with our fans and celebrate how they are running on Dunkin. They are recently ventured into various mobile
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1 Professor Coelho Coffee Wars: Starbucks vs. Dunkin Donuts Using the attached article‚ information from the textbook (especially from chapters 3 & 4)‚ the article brief in your textbook (pg 163)‚ and especially other outside resources‚ thoroughly explain the following questions. Be sure to answer ALL parts of the question. Your Case Study should be no longer than 3 typewritten‚ double spaced pages. Choose only ONE company (Dunkin Donuts OR Starbucks) to answer each question – use the SAME
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