BAB I LATAR BELAKANG Pada bagian Latar Belakang ini akan dijelaskan mengenai sejarah terbentuknya perusahaan dan profil dari perusahaan‚ serta produk-produk yang dihasilkan oleh perusahaan. 1.1 Sejarah dan Profil Perusahaan PT. J.CO Donuts and Coffee didirikan oleh Johnny Andrean yang sebelumnya terkenal sebagai pengusaha salon yang sukses. Tak kurang dari 168 jaringan salon dan 41 sekolah salon dimilikinya‚ namun insting sang penata rambut kemudian membawanya terjun ke bisnis makanan. Sejak
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interested in buying out the franchise from Dunkin’ Donuts. He would take down the Dunkin’ Donuts sign and continue to operate the shop under a new store name of his choice. He also planned to negotiate direct lease with the landlord instead of leasing the building and land from Dunkin’ Donuts. However‚ he mentioned to Dunkin’ Donuts that he was not interested in pursuing this option. Tommy seemed to be interested in selling the business to Dunkin’ Donuts for $80000 after several negotiations. He
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why DD looks so unfamiliar these days. Firstly‚ people see less DD and more J.CO in public. Some says that DD donuts is way too sweet. Others say that J.CO have soft donuts which are so yummy. But this is not the end of DD world. I have 4 new things to do for DD. There are Breakfast to Go‚ Drive Thru‚ DD on the move and low fat donuts To begin with‚ breakfast is the need of everyone. Donut is a simple thing and easy way for breakfast. We can take this opportunity and start serving breakfast. The
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Question 1 (1 point) Thomas Train has collected the following information over the last six months. Month Units produced Total costs March 10‚000 $25‚600 April 12‚000 26‚200 May 18‚600 29‚600 June 13‚000 26‚450 July 12‚000 26‚000 August 15‚000 26‚500 Using the high-low method‚ what is the variable cost per unit? Your Answer: $0.8611 Question 1 options: Answer Question 2 (1 point) Rooter’s Cleaning Services provided data concerning
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AnalysisStrength: Donuts are made by using a modern machines. Almost half of the raw materials are imported‚chocolate from Belgium and milk importedfrom New Zealand. Coffee beans for drinksimported from Italy and Kosta Rica. Concept “open kitchen” Weakness: Not standing alone yet outside the mall as DunkinDonuts that already have selfsupporting Cafe that has alot of stand alone outside the mall.Opportunities: Award the best brand with product innovation. Best Donut‚ 2006" in Free
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sincere thanks to her for supervising us during this semester in order to come up with this report. Also‚ I would like to thank Mrs. Prasitha Nair for welcoming us at her office and being kind with us by delivering the needed information about Dunkin’ Donuts Marketing Channel. At the end‚ I have to admit that without the teamwork spirit this report had no chance to exist. Thanks for each who spent his or her effort and even a single moment on this report. By: Khalid Yahia Raghad Ahmad
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MARKETING - BT10303 Presentation on Case Study Topic • Dunkin’s Donut Group of Member ➢ Yelly Yong (YE 2007 – 7735) ➢ Heather Dyi (YE 2007 – 7733) ➢ Intan Arniesa (YE 2007 - 7729 ➢ Patrick Laing (YE 2007 – 7731) ➢ Mohd Raed (YE 2007 - 6892) Date of submission: ➢ 13th Sept 2009 Lecturer Name ➢ Ms Grace Phang Introduction of Dunkin’ Donuts [pic] [pic] Dunkin’ Donut is a highly recognizable brand name. Its global presence‚ strong
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customers‚ thereby providing them a competitive advantage over Dunkin Donuts for example. Starbucks spends a lot of money on advertising and have strategically place their stores near exit ramps on highways‚ downtown and suburban retail settings‚ malls‚ office buildings‚ hospitals and college campuses. To capture non-pedestrians‚ Starbucks have built drive-thru only shops to widen the customer base. Starbucks competitors such as Dunkin Donuts maintain a percentage
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Starbucks vs. Dunkin’ Donuts 1. Describe the targeted segment(s) of each Starbucks and Dunkin’ Donuts. Starbucks - Consumers of Starbucks in cities or upscale suburban areas. - Main target market is men and women aged between 25 and 40 Dunkin’ Donuts - Very open appeal to the middle-class. -International coffee and donut retailer. 2. Discuss the competitive advantage of each Starbucks and Dunkin’ Donuts. Starbucks - They have managed to corner a large part of the coffeehouse market. - Strongest
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krispy kreme. They can potentially cause a large reduction in DD’s market share in coffee and baked foods. Another threat is that there are low barriers of entry into the coffee and donut industry‚ which actually gives rise to the threat above - presence of many competitors. The price of raw ingredients are also increasing‚ like soybean. It is a threat as DD is now using a reformulated cooking oil‚ made from soybean‚ for its donuts to eliminate trans fats. The increase in raw material prices may result
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