Dunkin Donuts Vs Starbucks Essay

Some products and services are widely perceived as commodities. Still some companies build sustainable product advantages for even those products. How do they do it? Cite at least two examples from your own experiences.
An example of a company to build a sustainable product advantages is Starbucks. Mass advertising of Starbucks aromatic coffees, peaceful atmosphere, free Wi-Fi and comfortable chairs is what draws customers in to their establishments. Starbucks attracts their customers over their competitors by their ad campaigns and serene atmosphere. Customers are not price sensitive and are willing to spend more for Starbucks products because of the brand and status that it brings to customers, thereby providing them a competitive advantage over Dunkin Donuts for example. Starbucks spends a lot of money on advertising and have strategically place their stores near exit ramps on highways, downtown and suburban retail settings, malls, office buildings, hospitals and college campuses. To capture non-pedestrians, Starbucks have built drive-thru only shops to widen the customer base.
Starbucks competitors such as Dunkin Donuts maintain a percentage
Verizon Communications targets their marketing strategy on different segments of the market such as families, government, small and large businesses. Verizon Communications is able to promote their brand because they are able to leverage their distribution network. Competing in a shared market they are able to capitalize on the on the size of their customer base. Furthermore, they make customers aware of their services in shared markets, thereby being able to capitalize on their customer base. Verizon Communications is able to keep their loyal customers because they are committed in providing customers with a distributed network, customer service, and limiting fees for changing plans or upgrading their mobile