With a careful analysis‚ I would like to give you few recommendations and implement action plan for you to turnaround Duracell division of your company. I would like to start with some market analysis recommendation. Based on the analysis‚ the battery market is very saturated and highly competitive. The profit margin decline year by year and it is not likely the market size would expand in any near future. More on that‚ the main focus for turnaround should be focus on cost control‚ take a cost
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recently Duracell. Prior to this acquisition‚ the Duracell Corporation had been the leading producer of alkaline batteries in the United States and maintained consistent growth in revenues from 1991-1996. Since their purchase of Duracell‚ their stock price has fallen 45% to a low of $34. The issue for Gillette is to determine if they can promote the profitable growth of their acquisition. Decision Criteria The main criteria that will be used to evaluate the key issues Duracell is currently
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Size of UK Food Industry The food and drink industry is the largest of the manufacturing sectors accounting for 15% of manufacturing overall‚ with a total turnover of £70bn. The industry employs some 500‚000 people‚ equating to 13% of the UK manufacturing workforce. Food and drink remains the biggest spending category. In 2005‚ consumer spending on food and drink was nearly £153.8bn‚ 20% of total UK consumer expenditure.1 Page 2 Year on year UK consumer expenditure on food is increasing across
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[Type the author name] 2010 Duracell Battery Marketing Plan 2010 Proctor & Gamble 14 Research Drive Berkshire Corporate Park Bethel‚ CT 06801 203-791-3013 800-544-5454 Executive Summary Duracell is a member of the Gillette Company and owned by Proctor & Gamble. It is the alkaline battery market leader holding approximately 50 percent of the United States market share. Duracell has been forces to realign its prices in order to stay competitive with competitors who have introduced
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 Duracell is a member of the Gillette Co. and is the alkaline battery market leader holding approximately 50 percent of the U.S. market share. Duracell has been forced to realign its prices in order to stay competitive with competitors who have introduced lower-cost brands. New advances in technology calls for the latest devices to be smaller‚ lighter‚ and more portable. Additionally‚ this new technology is placing increased demand for a stronger power supply and that is why Duracell has launched
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Duracell’s performance has been decreasing over the past four years‚ and then recommend some strategic actions Gillette should take to turn Duracell around. This report will begin by providing a brief introduction on the acquisition of Duracell by Gillette‚ followed by the reasons it lacked success‚ and finally end with the proposed recommendations for Duracell. Currently‚ Gillette’s operating segments include personal grooming‚ small appliances‚ and oral care products‚ and the portable power segment
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Gillette’s Energy Drain (A): The Acquisition of Duracell MACK Consulting Michelle Neill‚ Ali Nassem‚ Cindy Arsenault‚ Krystal Mayne‚ Charlene Ford‚ Laura Robertson March 20‚ 2008 Bus 491 - Gary Evans PROBLEM STATEMENTS – STRATEGIC ISSUES The Duracell Division of Gillette has lost market share and failed to move forward in the last four years‚ which may be the result of a lack of strategic vision and/or mandate from Gillette’s Board of Directors. It is our opinion that perhaps too much
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Introduction Duracell is a member of the Gillette Company owned by Proctor & Gamble and is the alkaline battery market leader holding approximately 50 percent of the U.S. market share. Gillette’s overall goal focuses on the skillful marketing of superior technology to achieve worldwide leadership. The Duracell name means reliability to consumers and that is why their products are trusted by customers every day. They use the most advanced technologies to ensure that the power is there when the
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1. Market China is a big market with a very large market size‚ in these markets Wahaha take up a part of market share. And the market has been segmented by towns. Also the people buy Wahaha products not only the price‚ but also because of Wahaha is a China brand. Moreover‚ the strategies Wahaha use is start from the small towns‚ schools‚ although the price won’t be expensive‚ but there are a lot of people buy their product. It makes Coca cola and Pepsi which are Wahaha’s biggest threat at drinks
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Specifically‚ how did he increase net income in his first four years? 3. Has Disney diversified too fat in recent years? Gillette’s Energy Drain (A): The acquisition of Duracell Assignment Questions: 1. If you were James Kilt‚ Chief Executive Officer (CEO) of Gillette‚ what strategic actions would you take to turn Duracell around? 2. What were the impacts of Duracell’s introduction of Ultra on the nature of competition in the battery industry? 3. What could Gillette have done differently
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