Strategy 4.4. Cost Leadership 5. Conclusion 1. Introduction Durex is a company founded in 1929 by the London Rubber Company and is currently manufactured by a United Kingdom firm called SSL International. The name Durex represents Durability‚ Reliability‚ and Excellence‚ and it is also synonymous with safe sex. Traditionally condoms were made of oiled silk paper‚ linen sheaths‚ leather‚ or very thin hollow horn (Mark Cichocki‚ 2015). Durex changed the industry by being the first brand to develop electronic
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Values B. Goals and Objectives (Strategic & Financial) Goal * To be the top manufacturer on the contraceptive market that will be well known throughout the country as well as other countries. With the use of high quality materials in the entire Durex product the safety and pleasure of the customer is assured. Objective * To fear of unplanned pregnancy‚ and to give the customer a sure way of being protected from harmful transmitted diseases Provide Safe Sex for the people who use the product
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Autumn 2013 Marketing ESSAY ON DUREX - Words count : 3106 words (excluding appendices‚ Table of Contents‚ References) Student number: 1226399 1 Summer 2009 Marketing ESSAY on DUREX Table of Contents : Introduction I-) The Marketing Macro environment of Durex : A)The Demographical and cultural environment B)Social Factors C)The political Factors D)Economical Factors II-) The Marketing Micro environment of Durex : A)Intensity of competitive Rivalry B)Threat of new entrants C)Threat of substitute
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typically begins young and the role of the brand is very high for condoms‚ Durex heavily targets young people‚ using youth media such as MTV‚ the Internet‚ free samples on campuses‚ and sponsoring youth events. Another way Durex creates interest in its brand and guarantees press attention is by publishing its annual sex survey. The survey of 5000 participants with ages varying over the years across 14 countries allows Durex to behave as the leader in condom-related information – reinforcing
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mainly on married couple due to the restriction of 1 child per family by China government. The lifestyle preference of men and women who are in a relationship where men would prefer to have sex compared with women would rather go out with friends (Durex 2001‚ p.16). It is considerable to target more on men rather than women due to men are more sexually active than women‚ however‚ the buying decisions may also lie on the women for the product’s preference. As for social media target
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AIDS‚ condoms and carnival Durex in Brazil OUTLINE • • • • • • • • • Aids’ and condoms history Brazil’s global environment PESTEL SSL activities Export and supply process Marketing mix SWOT analysis Conclusion Recommendations References INTRODUCTION Problem formulation Was it a good idea for Durex to enter the Brazilian condom market? CONDOM MARKET IN BRAZIL SIZE Commercial market: 660 000 000 (6.6 million) Government hand-outs: 1 000 000 000 (1 billion) BRANDS MARKET
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became a leader on the French market: Durex. And this‚ without any advertising; because in 1987; the French law bans advertisement about male condom. However‚ thirty years after the appearance of Durex‚ another brand of condoms establishes itself in France. Name: Manix. Designer: Degan laboratories. Characteristics: the thinness of its latex‚ what enables him to pride itself to be the finest on the market. The advertising being always prohibited‚ and Durex particularly well established‚ Manix
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CASE 45 AIDS‚ Condoms‚ and Carnival Worldwide‚ more than 2 million people died of AIDS in 2009‚ and more than 33 million are estimated to be living with HIV/AIDS. BRAZIL Half a million Brazilians are infected with the virus that causes acquired immunodeficiency syndrome (AIDS)‚ and millions more are at high risk of contracting the incurable ailment‚ a federal study reported. The Health Ministry study is Brazil’s first official attempt to seek an estimate of the number of residents infected with
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Customer Service Marketing Assignment #1 Customer Service Marketing BUS1340-11W Section 3 Elizabeth Stewart 6144463 2/27/2011 Elizabeth Stewart Part 1 For this assignment I have selected The Church & Dwight Company and their product Trojan condoms. This company has segmented the market for Trojan condoms using many bases of segmentation. Demographics * Males and females * Ages 15-50 Psychographics * Religion * Wants and Needs Geographic * Developing countries
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