1. Why has eBay succeeded as an online auction marketplace while so many others have failed? eBay’s success truly created a pricing revolution by allowing buyers to determine what they would pay for an item; the result pleases both sides because customers gain control and receive the best possible
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ROBERT M. DAVISON Why eBay Lost to TaoBao in China: The Global Advantage electronic commerce involves electronically-facilitated transactions between consumers through third parties.9 In China‚ a number of C2C platforms have emerged‚ such as eBay (China)‚ TaoBao and PaiPai. TaoBao‚ established in 2003‚ has quickly assumed a dominant position in this market‚ underlined by the December 2006 decision by eBay to quit the C2C market in China altogether‚4‚ 8 merging its China operations with those of
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Best Buy’s Failure in China Lea Pernet and Paulina Nunez-Candiani INTB4501/ Advanced Global Management Alvaro Cuervo-Cazurra April 25‚ 2012 Best Buy Co. is a “multinational retailer of consumer electronics‚ home office products‚ entertainment products and related services” 1. The group is the largest U.S consumer electronics retailer by revenue. In 2006‚ Best Buy made its first steps in China with the acquisition of a Jiangsu Five Star‚ a Chinese retailer and opened its first Chinese
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1. Why has eBay struggled in Japan‚ China and other Asia markets? eBay is an online auction service whose business model is ideally suited to the Web. EBay stores no inventory and ships no products. Instead‚ it derives its revenue from the movement of information‚ an ideal task for the Internet. EBay has taken its model to numerous foreign markets and been successful‚ particularly in England‚ France‚ and Germany‚ however‚ eBay has failed to achieve the same success in the Asian markets. There
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Case: Taobao VS eBay China This case deals with the competition of dominant position in China’s online market between domestic player Taobao and global internet C2C service leader eBay. EachNet was copyed from eBay’s business model. As it confronted the difficulties raising capital‚ eBay entered China with its acquisition of the EachNet in 2002. The previous Chinese operation was changed significantly to align it with eBay worldwide systems including listing categorization‚ location of servers
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* Chapter 11: The Strategy of International Business * Chapter 12: Country Evaluation and Selection Read the case study “The Globalization of eBay” below and incorporate into your analysis responses to the following questions: 1. What is eBay’s core competency? How does it relate to its chosen strategy? 2. How would you explain how eBay has decided to configure and coordinate its value chain? 3. Would you characterize eBay’s value chain as virtual or real? Why? 4. Consider
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EBAY in Japan Pierre Omidyar‚ a software programmer created Auction Web which later became eBay in 1995. Over the next 11 years it would acquire 24 companies making it a very successful company. In the late 1990’s eBay began to explore opportunities in the international market. It’s website was gaining popularity in Canada‚ the UK‚ and Germany. As its popularity increased it began to set up websites in several European Countries including Korea and Australia. It soon began to venture out
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that they take. I have chosen company eBay – the world’s online marketplace. Below is some information about this company that I have search through most of the reference unit. This introduction is about‚ what is eBay‚ what the product is‚ how they market their products and what is their marketing strategy. What is eBay Inc? eBay Inc. was formed as a sole proprietorship in September 1995 and was incorporated in California in May 1996. In April 1998‚ eBay reincorporated in Delaware and in September
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segments listed in the case study‚ buyers can also be divided into basically the two types of sellers that list their products to be sold on eBay i.e. the corporate companies and the small businesses and the buyers that purchase the products from these sellers. All these buyers certainly have a strong bargaining power as they are needed to sustain the growth of eBay. Threat of new entrants Google‚ even though it is not in e-tailing or online auction is a potential competitor as it is a strong trusted
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| Employees | 27‚770 (2012)[1] | Slogan(s) | "World ’s Online Marketplace." "Connecting buyers and sellers globally." "What ever it is‚ you can get it on eBay." "Buy it‚ sell it‚ love it" "Buy it New‚ Buy it Now" "When it ’s on your mind‚ it ’s on eBay" | eBay Inc. (stylized as ebay) is an American multinational internet consumer-to-consumer corporation‚ headquartered in San Jose‚ California. It was founded in 1995‚ and became a notable success story of the dot-com bubble; it is now a
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