Introduction The culture of Singapore has evolved down the years since the island country itself represents a wonderful blend of cultures as diverse as Malay‚ Chinese‚ Indian‚ and European. Naturally‚ Singapore‚ which was once a fishing village under the British Empire‚ is a composite and cohesive portrait of various cultures. Content Part 1 (Appendix) In Singapore‚ a lot of people have more interest in the heritage over the years. The traditional stuffs become
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NIC’S Hong Kong and Singapore Hong Kong and Singapore economies went through rapid growth during the latter half of the 20th century‚ expressly in the industrial sector. Hong Kong has very little if any mineral resources and cannot be competitive and this area. Timber for commercial production is not probable and hydroelectric potential is practically nil. Water is in short supply; however Hong Kong has become a giant in the world of trade and tourism. Their leading export
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include both voluntary and directed attrition. After the Singapore Girls start flying‚ they are carefully monitored for the first 6 months‚ through a monthly report by the in-flight supervisor. At the end of the probationary period‚ 75% get confirmed‚ around 20% get an extension of probation and 5% leave. Senior managers at SIA believe that everyone‚ no matter how senior‚ has a training and development plan with clear goals. The famous ‘‘Singapore Girl’’ undergoes training for 15 weeks‚ longer than any
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As Singapore is a small and relatively modern amalgam of Chinese‚ Malay‚ Indian and European immigrants‚ the culture of Singapore expresses the diversity of the population as the various ethnic groups continue to celebrate their own cultures while they intermingle with one another. For example‚ one can find a Malay wedding taking place beside a Chinese funeral. Singapore has achieved a significant degree of cultural diffusion with its unique combination of these ethnic groups‚ and has given Singapore
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CASE PREPARATION : SINGAPORE AIRLINES 1. WHAT IS THE ‘SERVICE CONCEPT’ OF SINGAPORE AIRLINES?Singapore Airlines handles a strategy of Service Excellence which means they have to deliver an outstanding service to their customers all the time and on every aspect of the flying-experience. Furthermore they want to provide this high quality service in a safe‚ reliable and economical way‚ so this excellence also has to be cost-effective. Singapore Airlines understands that to give their customers the
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and over 100 international stores worldwide including Singapore. It launched in 1964 and is considered the first fast fashion brand in the history of fashion. The goal is to produce catwalk trends as fast and cheap as possible. In this report‚ our group conducted a survey about Topshop to find out its target market and the perspective of these target market towards the brand. We basically asked people around school and friends around Singapore to answer this survey. We were able to asked 74 people
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Singapore Airlines (SIA) began in 1947 as Malayan Airlines in a joint venture between the Malaysia and Singapore governments. However‚ due to political disagreements between Singapore and Malaysia in 1965‚ the two governments agreed to set up separated airlines‚ resulting in the formation of two bodies namely‚ Singapore Airlines and Malaysian Airlines System. Thus‚ Singapore Airlines was established in 1972 after the Republic of Singapore’s Independence from the Malaysia Federation. Singapore
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March‚ pp. 18-23. Fitzsimmons‚ J.A. and Fitzsimmons‚ M.J. (1998)‚ Service Management: Operations Strategy and IT‚ Irwin/McGraw-Hill‚ New York‚ NY. ¨ Gronroos‚ C. (1987)‚ “An applied service marketing theory”‚ Working Paper‚ No. 57‚ Swedish School of Economics and Business Administration‚ Helsingfors. ¨ Gronroos‚ C. (1988a)‚ “Service quality: the six criteria of good perceived service quality”‚ Review of Business‚ Vol. 9 No. 3‚ pp. 10-13. ¨ Gronroos‚ C. (1988b)‚ “Assessing competitive edge in the new competition
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Singapore – one of the fastest growing economy and Asia’s commercial capital is the host to a wide array of brands. These brands belong to many different industries; It is a home to brands which have originated in other countries as well as brands which have been born in this country itself. One particular brand that has really caught my interest belongs to the aviation industry. This company has been known for is amazing hospitality‚ courteous crew and one of the best inflight services. This company
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REFERENCE Brown‚ A.‚ Massey‚ J.‚ (2001) ‘Literature Review: the impact of major sporting events’ ‚[Online]http://epress.lib.uts.edu.au/dspace/bitstream/handle/2100/924/Impact%20of%20major%20sporting%20events.pdf?sequence=1 [02/05/2012]Dobson‚ N.‚ Gratton‚ C.‚ Holliday‚ S.‚ (1997) ‘The Economic Impact of Sport Events: Euro1996 and the VI FINA World Masters Swimming Championships in Sheffield’ ‚ The RegionalReview‚ 16-17Dulac‚ C.‚ and Henry‚ I.‚ (2001) ‘ Sport and Social Regulation in the
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