Topshop Singapore
See References for Sources of Photos#
Assignment 1 (Part A)!
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By: Samantha Morales, Cindy
Wirianto, Keesha Chen, Rubon Kim and Jenny Zhu#
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Marketing Foundations#
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To: Harveen Kaur#
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Submitted on: August 29, 2014#
Page 1
Table of Content!
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Survey#
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Introduction # #
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Consumer Demographics # #
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Consumer Psychographics #
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Consumer Perception of Brand # #
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Direct & Indirect Competition Graph #
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Competitors ##
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Customers’ Opinion of the Marketing Mix #
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Conclusion # #
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References # #
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3-8#
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Introduction
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Topshop is a British flagship store for women’s clothing and apparel. It has about 300 stores in the United Kingdom and over 100 international stores worldwide including Singapore. It launched in 1964 and is considered the first fast fashion brand in the history of fashion. The goal is to produce catwalk trends as fast and cheap as possible. In this report, our group conducted a survey about Topshop to find out its target market and the perspective of these target market towards the brand. We basically asked people around school and friends around Singapore to answer this survey. We were able to asked 74 people in total to share their perception towards the brand plus basic information about them. We will be explaining the results in different segments and some findings about the brand.
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Consumer Demographics
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Topshop appeals to students and professionals which can range from 16-30 years old. The line mainly focuses on women who are not yet married with the income range of SGD 12,000 to
62,000 per year. Target audience is young fashion-conscious ladies on a budget
Assignment 1 (Part A)!
#
By: Samantha Morales, Cindy
Wirianto, Keesha Chen, Rubon Kim and Jenny Zhu#
#
Marketing Foundations#
#
To: Harveen Kaur#
#
Submitted on: August 29, 2014#
Page 1
Table of Content!
#
#
#
Survey#
#
#
#
#
#
#
#
Introduction # #
#
#
#
#
#
#
Consumer Demographics # #
#
#
#
#
Consumer Psychographics #
#
#
#
#
Consumer Perception of Brand # #
#
#
#
Direct & Indirect Competition Graph #
#
#
#
Competitors ##
#
#
#
#
#
#
Customers’ Opinion of the Marketing Mix #
#
#
Conclusion # #
#
#
#
#
#
#
References # #
#
#
#
#
#
#
#
#
3-8#
9#
9#
9#
9#
10#
10#
10#
11#
#
12#
Page 2
Page 3
Page 4
#
Page 5
Page 6
Page 7
Page 8
Page 9
Introduction
#
Topshop is a British flagship store for women’s clothing and apparel. It has about 300 stores in the United Kingdom and over 100 international stores worldwide including Singapore. It launched in 1964 and is considered the first fast fashion brand in the history of fashion. The goal is to produce catwalk trends as fast and cheap as possible. In this report, our group conducted a survey about Topshop to find out its target market and the perspective of these target market towards the brand. We basically asked people around school and friends around Singapore to answer this survey. We were able to asked 74 people in total to share their perception towards the brand plus basic information about them. We will be explaining the results in different segments and some findings about the brand.
#
#
Consumer Demographics
#
Topshop appeals to students and professionals which can range from 16-30 years old. The line mainly focuses on women who are not yet married with the income range of SGD 12,000 to
62,000 per year. Target audience is young fashion-conscious ladies on a budget
References: Perez, J. (2013, February 26). Case Study: Topshop [NYU]. Retrieved August 28, 2014, from http://www.slideshare.net/julienperez/case-studies-topshop-nyu Superbrands case studies: Topshop. (2005, May 9). Retrieved August 28, 2014, from http:// www.brandrepublic.com/news/474559/Superbrands-case-studies-Topshop/ VALS™ | VALS™ Types | Experiencers | SBI. (n.d.). Retrieved August 28, 2014, from http://www.strategicbusinessinsights.com/vals/ustypes/experiencers.shtml