ALINEANDO LA ORGANIZACIÓN Case in Point Southwest Airlines: consistencia y coherencia a lo largo del tiempo Logo: www.southwest.com Southwest Airlines (SWA) es la primera aerolínea norteamericana: transporta millones de pasajeros anuales (102 millones‚ en 2008)‚ llega a 67 ciudades en 34 estados y opera más de 3.300 vuelos diarios.4 Tiene 35.000 empleados‚ 36 años consecutivos de beneficios y un récord de reconocimientos‚ que van desde estar entre las empresas más admiradas del mundo hasta
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Operations Southwest Airlines operates as a major passenger airline that provides scheduled air transportation in the United States and near international markets (southwest.com). In addition‚ at December 31‚ 2016‚ South West functioned with a total of 723 Boeing‚ 737 aircraft and 101 destination in 40 states‚ the Commonwealth of Puerto Rico‚ and eight near International countries such as Mexico‚ Jamaica‚ The Bahamas‚ Aruba‚ The Dominican Republic‚ Costa Rica‚ and Cuba (Nasdaq.com). Southwest was originally
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Case 3-1 : Southwest Airlines Corporation Ringkasan Kasus : Pada Januari 2005‚ hasil akhir tahun yang dihasilkan oleh Southwest Airlines Corporation (Southwest) mencapai 32 tahun dengan profitabilitas berturut-turut. Southwest merupakan perusahaan yang bergerak dibisnis pelayanan transportasi udara yang didirikan di Texas pada 18 Juni 1971‚ dengan semakin berkembang usahanya‚ armada pesawat yang dimiliki juga semakin banyak dengan total pada tahun 2004 memiliki 417 pesawat Boeing 737 dan menyediakan
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Situation Analysis Since day one‚ Southwest Airlines has been able to maintain a winning strategy. Starting with just three aircrafts in the state of Texas‚ Southwest implemented a low cost‚ low fare‚ no frills strategy that proved successful. As they have grown‚ more plans have been put into practice‚ such as a widely popular frequent flyer program and their now legendary customer service. These strategies have proved successful‚ as Southwest is the only airline to have maintained a profit in the
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success of Southwest Airlines? 2. How significant is the 10 to 15 minutes turnaround time of Southwest’s aircraft in terms of savings in investment and utilization of its aircraft compared to competitors? 3. What challenges is Southwest facing in the future and how should they meet those challenges? 4. What should their business and operations strategy be for the future? 5. Has Gary Kelly‚ the new Southwest CEO since 2004‚ been able to maintain the profitability of Southwest Airlines while insuring
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Southwest Airlines: 1993 (A) - Just Plane Smart -SummaryIntroduction: During the summer of 1003‚ the company was about to receive two uncommitted airplanes. The director of schedule planning needed to find a way to put these machines to work and meeting growth objectives without damaging the company’s focus. The main decision should be compliant with the Southwest Airlines’ organizational culture. History: Southwest started in 1971‚ after going through court battles caused by competitors that
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Contents I． Introduction II． Definition‚ history of advertising * Definition * History III． Marketing and Advertising * Marketing concept * The concept of Exchange * The concept of branding * The concept of added value IV． Advertising management * History of the advertising management * How advertising works * Method of advertising management V． Advertising strategy * Advertising planning and decision making * Advertising strategy content
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Background: Southwest Airlines is the largest airline measured by number of passengers carried each year within the United States. It is also known as a ‘discount airline’ compared with its large rivals in the industry. Rollin King and Herb Kelleher founded Southwest Airlines on June 18‚ 1971. Its first flights were from Love Field in Dallas to Houston and San Antonio‚ short hops with no-frills service and a simple fare structure. The airline began with one simple strategy: “If you get your passengers
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Southwest Airlines Fuel Hedging and Relations to Profitability Abstract In order to stay airborne‚ a passenger airline has to consistently generate profits. Profits come only from paying passengers‚ hence all stratagems must be customer oriented. In a scenario where there are many airlines competing with each other‚ one way of attracting passengers is to keep the cost of flying low‚ while providing value for money. On the other hand‚ expenses must tightly controlled to reach and stay at the
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The mission of Southwest Airlines is dedication to the highest quality of customer service delivered with a sense of warmth‚ friendliness‚ individual pride‚ and company spirit. This paper discusses the importance of effectively worded vision statement and the impact of a company’s mission statement. However‚ the vision statement is noted as their purpose which simply says‚ “To connect People to what’s important in their lives through friendly‚ reliable‚ and low-cost air travel.” My viewing of this
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