Table of Contents Introduction 1. Consumer Affect and Cognition 2. Consumer Behavior 2.1 Consumer Environment 3. Relationships among Affect and Cognition‚ Behavior‚ and the Environment 3.1 The Cognitive Response Approach of Tide 4. Tide Creating Customer Relationship through Affective and Behavioral Responses Conclusion References Introduction The famous Tide detergent brand of Procter and Gamble Company is popular all over the world. The world’s top maker
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Communication Over The Internet‚ and The Effects It Will Have On Our Economy Thesis: Communication over the internet is growing at a rapid rate‚ this rate of growth may destroy the monopoly taking place with the major telecommunication giants. In this day and age we as a global community are growing at a super fast rate. Communication is a vital tool which aids us in breaking the distance barrier. Over the past decades there has been a monopoly in the telecommunications business‚ but now with
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TOPIC NAME “Effect of celebrity Endorsement on consumer Behavior On the youth of Pakistan” PROBLEM STATEMENT 1. Do celebrity endorsement have any effect on buying decision? OBJECTIVE To find out the level of effect of celebrity endorsement on behavior on the youth of Pakistan. . RESEARCH DESIGN Nature of study & investigation The purpose of this study is to explanatory research‚ basically in this research we have to explain that either celebrity endorsement affecting on buying
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strengths and weaknesses of motivational research? Q2. (b) What is social class? Q3. (a) What is the relationship between Brand loyalty and brand equity? What role do concepts play in the development of marketing strategies? Q3. (b) Sony is introducing a new 27- inch TV with a picture- in- picture feature. How should the company position and advertise the product to (i) Generation- X Consumers (ii) Affluent’ baby boomers. Q4. (a): Are there any circumstances in which information from advertisement
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The Internet Revolution Now‚ with the click of a button‚ consumers are buying just about anything imaginable‚ and all from the convenience of the internet. People no longer have to leave their homes‚ work or where ever there is internet access to make important purchases. Technology has advanced so that companies are conducting business around the world with out ever meeting. No longer do consumers or businessmen have to shake to complete a deal or a sale‚ but merely click down on the mouse
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The Internet and its Effects on Society When spectators look at society today‚ they see today’s youth‚ absorbed in their phones‚ laptops‚ and tablets. They see almost everyone getting more and more used to the idea of violence in society. And they see adults‚ searching for happiness. Ray Bradbury‚ who wrote the novel Fahrenheit 451 almost sixty years ago‚ was able to predict these happenings. But the one big prediction was the Internet. In Fahrenheit 451‚ Bradbury describes information everywhere;
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Study of consumer preference for Online versus Traditional Shopping in the purchase of Apparels Contents 1. Objective of Research 2. Research Design 3. Sampling Design 4. Data Collection Method 5. Data Interpretation 6. Hypothesis Testing (Z-Test) 7. Hypothesis Testing (Chi-square Test) 8. Conclusion & Suggestions 9. Bibliography 10. Appendices 1. Objective of Research According to a research carried out by AC Nielsen‚ online retail revenues crossed the
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Internet Paradox Facultatea de Ştiinţe Politice‚ Administrative şi ale Comunicării Publicitate‚ an II Onofrei Alexandra‚ Mureşan Andreea‚ Râşteiu Cristian‚ Vălean Luca Vlad Abstract This paper explores the impact of internet use on interpersonal relationships between people and it will try to determine whether or not social interactions are affected by prolongued use of the internet (social media). This study will have two parts‚ the theoretical part in which we present a brief introduction
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initiatives on consumer’s buying behaviour: An empirical study Abu Bashar‚ Assistant Professor‚ Institute of Management Studies‚ Dehradun. ABSTRACT Although research into CSR and consumer behavior is still relatively young‚ there exists a growing interest in studying the links between CSR and marketing. The Indian consumers are now well aware that‚ in pursuing their business endeavors‚ companies now have to show more responsibility towards society and the environment where they are operating and at
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Journalism and the Internet The development of new technologies and mass media influenced dramatically modern culture. In actuality‚ people spend a considerable part of their life while watching television and surfing Internet. At the same time‚ today‚ mass media become more and more diverse offering the audience different products in order to attract a possibly larger amount of viewers. In such a situation‚ many companies operating in entertainment industry and television attempt to conduct marketing
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