Principle of Advertising Lecture 01 Introduction of Advertising Prepared by Samantha Chow What is Advertising? Zag: The Number One Strategy of High-Performance Brands by Marty Neumeier http://www.zagbook.com/ Zag: The Number One Strategy of High-Performance Brands by Marty Neumeier http://www.zagbook.com/ Zag: The Number One Strategy of High-Performance Brands by Marty Neumeier http://www.zagbook.com/ Zag: The Number One Strategy of High-Performance Brands by Marty Neumeier
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Camillia Gould Professor Keltner English 105 25‚ March 2014 We Blame Society but We Are Society Advertisement is a dominant form of social communication in todays’ society. It can be influential in the choices of many people of who are deciding (for example) what trendy shoe or jacket to buy. Advertisements are all around us; from magazines‚ newspapers‚ television‚ billboards‚ radio‚ and the list goes on. While they are all around us‚ advertisements everyday seem to become more compelling to
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Advertising is a favorable representation of product to make consumer‚ customers and general public aware of product. It let the potential buyers‚ general public and end users to be aware and familiar with the brands and their goods and services. Before going on the importance of advertising‚ we would have an introduction to advertising first. Advertising can be define as a paid form of non – professional but encouraging‚ complimenting
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MODERNISATION AND EMOTIONAL MATURITY In modern society‚ education alone can provide the most dependable and the most effective apparatus for accelerating growth and development in all spheres of human austerity. Now we live in the technological era. The technology of 21st Century has revolutionised and enhanced our way of life. The public expects technology to have a similar revolutionary effect on education. Energy technologies and resulting globalisation also provide unlimited possibilities
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Emotional Affair: It is Just as Bad When most people think of infidelity‚ typically a physical affair is the only type that comes to mind. Emotional cheating is nowhere near as prominent a thought as physical‚ but it is just as bad. “When we think “affair‚” we think sex. Sex outside marriage can be a knife through a spouse’s heart. But an emotional affair can be just as dangerous to a marriage‚ and often a more complicated situation to remedy.” (Neuman. 26.) So it is not very shocking that most
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Discovering Emotional Labour Emotional work is the control of a person’s feeling in order to display the appropriate emotions to others in different situations (Hochschild‚ 1983: Pg.7). In other words‚ a person has to put aside his or her own feelings and shows the right emotions in the right place at the right time. This concept can be applied to many aspects of our daily life and when used in terms of it being sold for a wage‚ Hochschild (1983) define it as emotional labour. By focusing on the
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Sex in Advertising Advertisers use sex as an expression of physical attractiveness to persuade consumers to purchase their product. There is also the shock value to get the attention of the consumer. This is evident in clothing‚ fragrance‚ and even hair care commercials. I recently viewed several television commercials and magazines‚ and found it especially interesting how sexual advertising tactics were used in the Lucky jeans‚ Herbal Essence shampoo‚ and Acqua di Gioia perfume commercials
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FINDING THE BALANCE The Aquarius Advertising Agency is a middle-sized firm that offered two basic professional services to its clients: 1) customized plans for the content of an advertising campaign‚ e.g.‚ slogans‚ layouts‚ and 2) complete plans for media such as radio‚ TV‚ newspapers‚ billboards‚ magazines‚ etc. Additional services include aid in marketing and distribution of products‚ and marketing research to test advertising effectiveness. Its activities are organized in a traditional
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academics. No longer is employment base solely on academic degree. Emotional Intelligence Emotional intelligence is the set of skills that underlie the accurate assessment‚ evaluation‚ expression‚ and regulation of emotions. It is the ability to get along with others and provides us with the understanding of what other individuals are feeling and experiencing. This permits us to respond properly to another’s needs. Emotional intelligence relates to how an individual manages behavior‚ navigates
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Emotional intelligence (EI) refers to the ability to identify‚ control and assess emotions. It is a critical tool needed for communication with union and management team members. The ability to be able to identify and control not only your own emotions with team members but also being able to assess and identify and correctly respond to others emotions is one of the key factors in labor negotiations. There are five major categories of emotional intelligence skills that people should be keenly
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