Public Relations & The Impact of New Media Public Relations is a pivotal part of any business because it is the most direct communication between the business and the public. For a business to enjoy long term success it has to have the ability to evolve and adapt with the ever changing trends of the public in order to understand the needs and concerns of the general public. Author and entrepreneur Deirdre K. Breakenridge (2008) states in her book ’PR 2.0 New Media‚ New Tools‚ New Audiences’
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The Downfall of Enron Valerie Glushkov Enron Company was once one of the biggest energy company in the U.S. Fortune magazine ranked Enron as #7 in April 2001 in Fortunes ranking by market capitalization of the five hundred largest corporations in the United States. On December 2‚ 2001‚ Enron filed for Chapter 11 bankruptcy. The unexpected and rapid collapse in the market value of this corporate giant has had immense consequences for nearly all of its stakeholders
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organization is notorious for its guerilla public relations techniques‚ it remains the strongest voice for animal rights in the entire world. Their use of public relations has been described in many different ways: intense‚ over the top‚ ridiculous‚ hilarious‚ militant‚ and genius. For this reason‚ one must delve deeper into PETA and its use of public relations. One can do this by identifying PETA and its history‚ what PETA is currently doing in regards to public relations‚ looking at the strengths and weaknesses
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The relationship between journalism and public relations has been described as tumultuous. Hitchcock (2012) says there is a shifting dynamic between the two and has found that journalists are starting to become more and more reliant on public relations ‘(PR)’‚ while Jackson (2009) says that up to 80% of media content has come from a public relations source. In this instance‚ Evans (2010) says‚ “it is time to admit that the two disciplines of journalism and PR are two sides of the same coin and that
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Public Relations vs. Sexual Harassment Eric Reidenbach CGD 318 Professor LaKisha Bryant August 12‚ 2010 Public Relations vs. Sexual Harassment Sexual Harassment can be a huge distraction and could destroy a businesses work environment. The effects are damaging to an organization and do not only affect the individual being harassed but also fellow employees‚ the harasser‚ and the organization. Sexual harassment is when someone uses sexual behavior to control a person‚ whether it is behavioral
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Introduction Enron was one of America’s leading companies prior to its spectacular collapse in 2001. It was frequently named as one of America’s top 10 most admired corporations and best places to work‚ and its board was acclaimed one of the US’ best five‚ according to Fortune magazine. As America’s seventh largest company‚ Enron experienced explosive growth through the 1990s. It had revenues of US$139 ($184) billion‚ US$62 ($82) billion in assets and employed more than 30‚000 people across 20
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The Enron Scandal One of the most popular business bankruptcies and collapses known to date is that of the Enron Corporation. Enron‚ once known as "America ’s Most Innovative Company" by Fortune Magazine six straight years from 1996 to 2001. Enron seemed to be doing very well until the summer of 2001 generating a lot of cash and new businesses‚ but in October of 2001 Enron was forced to disclose that their accounting practices had been very creative‚ and failed to follow generally accepted accounting
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differences of Public Relations and Marketing. There are many clear and distinct differences between these two disciplines. They each function individually in business and social environments. Public Relations and Marketing are often strongest when used together‚ but many professionals and academics feel the need to choose one over the other. The outlines of Public Relations and Marketing are different. Marketing is concerned with the market which entails consumers and demand. Public Relations is interested
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The public relations practitioner as cultural intermediary. Author: Cornelis A. Coetzee Table of Contents 1. Introduction 2 2. Literature review 3 3. Theoretical approach 3 3.1 Theoretical perspective 3 3.2 Research approach 4 3.2.1 Interpretive approach 5 3.2.1.1 Hermeneutics as a metatheory 6 4. Postmodernism‚ globalization and culture in communication: a brief discussion 6 4.1 Postmodern communication 6 4.2 Globalization and communication 7 4.3 Multi-cultural communication 8 4
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Review of accounting ethics : The Enron Fraud Kemal Cankaya Strayer University Arlington Campus Financial Accounting Prof. Tony Somathiti February 1‚ 2013 The Enron Fraud “Enron‚ a Houston-based energy firm founded by Kenneth Lay‚ transformed itself over its sixteen years lifespan from an obscure gas pipeline concern to the world’s largest energy-trading company (both off and online). Enron has become an interstate and intrastate natural gas pipeline company
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