1. Introduction Bharti Airtel Limited is a major Indian telecommunications firm‚ with a particular focus on operating in the mobile services market. Founded in 1995‚ the company quickly tried to exploit growth opportunities arising from the liberalization of Indian telecommunication markets. The family owned business was soon able to generate profits and extend market shares. However‚ the pace of company growth challenges the firm in terms of being able to setup necessary infrastructural elements
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players‚ and international long distance players. Apart form having to cope with the change in structure and culture‚ Airtel has to gear itself to meet competition in various segments- Basic services‚ long distance‚ International Long Distance and Internet Service Provision. It has forayed into mobile service provision as well. Objectives are: What are strategies that Airtel is implementing to defend and increase the market share ▪ To know about the telecom industry. ▪ To know the
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Entry Mode Evaluation For India Option1: Manufacture the product at home and let foreign sales agents handle marketing (Exporting) Exporting is a part of international trade & an entry mode to foreign markets. Exporting is sale or trade goods manufactured in one country which are shipped to a completely new country (Export Definition| Investopedia‚ 2012). Currently‚ the Canadian company has good opportunity to export their medicine to because both the countries have good economic relations. Both
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IMPACT OF ADVERTISEMENT ON BRAND & REVENUE A CASE STUDY ON [pic] SUBMITTED TO CONTENTS 1. Introduction 2. About Airtel 3. Positioning Of Airtel Through Celebrity Endorsement 4. Effect of Advertising Expenditure On Sales 5. Questionnaire 6. Questionnaire Survey Findings 7. Conclusion INTRODUCTION Brands all over the world use celebrities to advertise their products. As early as 1890‚ actress Sarah Bernhardt appeared on
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Business and Society Risk management analysis of Volkswagen Group AG Introduction This paper aims at identifying the main issues Volkswagen AG faces and offering a few possible solutions to overcoming them. To do so‚ we first probe the strengths and weaknesses of the automakers as well as the possible opportunities that lie ahead. Then‚ we identify the greatest threats faced by the corporation. We continue by offering a set of recommendations that aim to exploit opportunities and to
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Contents Topic Page No. Introduction --------------------------------------------------------------------- 03 Products And Services -------------------------------------------------------- 03 History ---------------------------------------------------------------------------- 03 Competitors --------------------------------------------------------------------- 04 Profit and Loss Account
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Alternative mode of entry So for Bharti Airtel if they don’t want go with joint venture with Cyta Greece the best alternative option for Bharti Airtel is to go with direct mode of entry. As the joint venture is good option for Bharti Airtel but there are some pros and cons which will face by Bharti Airtel if they go with joint venture. Initially the project cost for Bharti Airtel will be high if they do direct mode of entry in Greece because lot of research‚ market
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“Assess the merits and demerits of international licensing as a mode of entry into new markets” Disney does not have to produce t-shirts‚ USB sticks and even waffles with Mickey Mouse’s happy face on it. Instead‚ it can license the right to use its famous character to different companies around the globe and enjoy the hefty royalties‚ which in 2010 totaled 28.6 billion dollars (Rorie‚ 2011). Does it then mean that licensing as a mode of entry into foreign markets is the best option available? Not necessarily
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(In Million) Fixed 929.37 Mobile 31.53 Total 960.9 • 3. Introduction Group Company Wise % MarketShare (Subscribers) as of July 2012 Operator Wise % Growth as of July 2012 1% 1% 0% 6% Airtel 0 Vodafone 0.80% 0.78% 10% 28% 0 0.39% 0.43% IDEA 0.000% 0 BSNL Videocon MTNL Loop IDEA Uninor Vodafone Aircel Airtel BSNL 014% Aircel 0 -1.69% Uninor 0 -2.37% 0 Videocon 0 MTNL -4.92% 23% 17% 0 Loop 0 0 -7.50% • (4. Introduction With the connections now growing at a faster pace in rural areas as compared
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broad objective of the study is to make an analysis on the Human Resource Management Practice In Citicell & Airtel. Specific objective: To have an understanding of cellular industry in Bangladesh. To identify the level of Practice of HRM. To find out the development scope of the companies regarding HRM practice. To represent a guide line for the future course of action of Citicell and Airtel in using the HRM. 1.3: Methodology The study requires a systematic procedure from selection of
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