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    Marketing environment

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    Macro-environment factor In reflecting the macro environment‚ the economic environment is one of the identified elements that affect the microenvironment of hybrid cars. For the past years‚ prices of petroleum in Malaysia have risen due to inflation (thestar‚ 2014). Oil scarcity is one of the main external aspects that affect the rise in oil prices. High petrol prices have reduced the consumer purchasing power and spending pattern for gasoline cars since it’s more fuel consuming compared to

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    Macro Environment

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    the components of any organization’s macro environment and give an example for each component of a current major operational change or industry trend”. Macro Environment: The factors outside of the industry that influence the survival of the company; these factors are not directly controllable by the organisation. (Elliot‚ Rundle-Thiele‚ Walker‚ p.48) Components of the Marco Environment: There are six (6) major components of which the macro-environment is made up of; 1. Demographic 2. Economic

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    ABSTRACT Care for the environment is often portrayed as detrimental to economic growth. For too long economics and environment have seemed like players on rival teams. There is a long-standing debate on the relationship between economic development and environmental quality. Sustainable development emphasizes the need for integration of economics and environment‚ as well as promoting intra and intergenerational equity. From a sustainable development viewpoint there has been a growing concern that

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    Business Environment

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    local employment and takes advantage of new technology skills. Task 4.2: Analyze the impact of global factors on UK business organizations Business may affect by external environment due to some global factors in areas of economic‚ political‚ legal‚ social and technological‚ these factors bring some impacts to the UK business organizations‚ as follows‚ Economic factors – These factors reflect in the global economy such as‚ the rise of living standards indicate an increase in demand for goods

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    Energy and Environment

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    numerous case studies documenting the harmful effects that chemical pesticides have had on the environment? Along with these facts‚ she explains how in many instances the pesticides have done more harm than good in eradicating the pests they were designed to destroy. In addition to her reports on pesticide use‚ Miss Carson points out that many of the long-term effects that these chemicals may have on the environment‚ as well as on humans‚ are still unknown. Her book as one critic wrote‚ "dealt pesticides

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    Micro Environment

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    MICROENVIRONMENT Micro environment means the environment with in the organization/company which is totally under the control.  a. The company itself (including departments).  b. Suppliers.  c. Marketing channel firms (intermediaries).  d. Customer markets.  e. Competitors.  f. Publics. 1. The Company’s Microenvironment a. The Company The first factor is the company itself 1). Top management is responsible for setting the company’s mission‚ objectives‚ broad strategies‚ and policies

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    Marketing Environment

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    MARKETING ENVIRONMENT Introduction Marketing does not occur in a vacuum. The marketing environment consists of external forces that directly and/or indirectly impact the organization. Changes in the environment create opportunities and threats for the organizations. Definition: ▪ A company’s marketing environment consists of the actors and forces outside marketing that affect the marketing management’s ability to develop and maintain successful relationship with its target markets

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    Information Environment

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    Three dimensions and of the information environment and its actors The information environment is made up of three interrelated dimensions: physical‚ informational‚ and cognitive (JP 3-13‚ pp. I-1‚ I-2). A. The Physical Dimension. The physical dimension is composed of the command and control (C2) systems‚ and supporting infrastructures that enable individuals and organizations to conduct operations across the air‚ land‚ sea‚ and space domains. 1. It is also the dimension where physical platforms

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    Marketing Environment

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    The Marketing Environment Environmental Variables There are two categories of variables in the marketing environment that shall shape all aspects of a company’s strategic plans: 1. Macro environmental category includes: demographic; economic; social-cultural; competitive; political-legal; and technology variables. 2. Microenvironmental category includes: the company itself; customer served by the company; suppliers; distributors; market intermediaries that assist in making and marketing

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    Damage Environment

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    Damage to the environment is an inevitable consequences of worldwide improvements in the standard of living. The improvement of people’s living standard owes too much to the rapid development of science and technology. However‚ people nowadays are confronted with so many problems‚ such as the deterioration of environment‚ air pollution and the explosive expansion of population. Some people claim that the damage to environment is an inevitable consequence of economic development. From my point of

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