Understanding the External Marketing Environment INTRODUCTION “All businesses operate within an environment‚ which directly or indirectly affects the way in which they function‚ just as we as consumers live within a cultural and social environment which to a greater or lesser degree determines the way in which we behave as individuals.” said Elaine O’Brien‚ University of Strathclyde. Unlike the controllable marketing mix variables‚ the environmental forces are not controllable by marketers
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MARKETING ENVIRONMENT Introduction: A variety of environmental forces influence a company’s marketing system. Some of them are controllable while some others are uncontrollable. It is the responsibility of the marketing manager to change the company’s policies along with the changing environment. According to Philip Kotler‚ “A company’s marketing environment consists of the internal factors & forces‚ which affect the company’s ability to develop & maintain successful transactions
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Environment scanning attempts to provide management with accurate forecasts of trends that relate to external changes in geographic areas where the firm is currently doing business or considering setting up operations. These changes relate to environmental factors that can affect the company and include the industry or market‚ technology‚ regulatory‚ economic‚ social‚ and political aspects. In this case‚ a Canadian manufacturing firm wants to do business in Poland and do the environment scanning
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NAME: TAHIR M SULTAN UNIT: 4 (BUSINESS ENVIRONMENT) ASSIGNMENT NUMBER: 1 ASSIGNMENT TITLE: THE CASE: MCDONALD LECTURER: Mr. Hamid Rahim SUBMISSION: 11-10-2011 1. LIST SOME STAKEHOLDERS OF MCDONALDS. CLASIFY THEM AS INTERNAL‚ CONNECTED AND EXTERNAL TYPES. Stakeholders can be defined as “individuals and groups who are affected by the activities of an organization. The most important stakeholders can be seen as those with most to lose from the organization’s actions‚ but this does
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killed many animals in every second. We can see the “Deep-water Horizon oil spills.” It was happened in 2010. We create a huge disaster in the sea by a small error. People always want to protect animals when they will be endangered‚ or protect environment after it has been broken. Like the example of I said‚ after the oil spills‚ only the thousands death animals’ body can help us remember our error. “From that database‚ we know that the NNE octant of the Gulf (that area containing the Deep Horizon
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HNC Business Management Economic Environment Module Leader: Dan O’Hare Essay By: Nichola D. Robinson (21042952) Deadline Date Tuesday 13th November 2012 A. Using economic concepts from the module; identify the key factors from the economic environment that affect an organisation of your choice. B. Evaluate the effect of these factors on the organisation. You should identify a range of relevant factors‚ and concisely ascertain the impact
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In international business‚ knowledge about political environments is very important. Why? Please provide examples. The Political environment is often a direct consequence of the political parties in power‚ which represents the popular opinion of the citizens of the region. If the citizens are‚ for example‚ pro-Big Business then probably taxation will be modest and there will not be a lot of stringent rules about environmental considerations.If the citizens are very concerned about safety issues
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BTEC Higher National Diploma HND Business Unit # 01 Learner’s Name Learner’s ID Edexcel Registration No: Unit Title Business Environment Assignment Reference HND U1‚ LO 1‚ 2 Activity Presentation Activity Title Understand to draw up the constitution of a company and about shareholders‚ directors‚ charges and insolvency Date of Hand in Date of Submission Assessor Malik Abdul Naveed Internal Verifier for the Unit Mir Wajid Ali
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water/resources than manually performing the tasks. However‚ with the increase in efficiency‚ demand and consumption has also gone up‚ cancelling out the positive impact of decreased need for resources gained from technology. In order to prevent the environment from continuing this downward spiral‚ we as humans must make behavioural changes as well as technological advances. The modern society is that of an anthropocentric one‚ so distinct from the previous Holocene that it was given a new name: the
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environmental problems can only be addressed by through international collaboration‚ while I personally believe individual countries and individual people can play an essential role in environmental conservation as well. Admittedly‚ protecting the environment at the international level might relieve the problems more efficiently. Some environmental problems‚ such as climate change and ozone depletion‚ are by no means confined to one single country or region. Thus‚ concerted efforts are necessary to cope
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