Lion Capital and Blackstone Group: The Orangina Deal Case Solution May 31‚ 2014 Prateek Sanjay Question 1: Why would Lion do a deal with Blackstone? Why would Blackstone do one with Lion? What does each risk? What can each gain? Lion and Blackstone are joining together to leverage industry expertise and financing power. Lion has a strong understanding of consumer-focused brands and using proprietary deals to turn an existing medium-sized
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PART-FOUR BRAND MANAGEMENT: AN OVER VIEW 24/10/2013 Prepared by Temesgen B. (PhD) Outline… • Evolution of Brands • What is a Brand? • Choosing the Brand Elements • Creating Brand Equity • Crafting the Brand Positioning • Strategic Brand Management 24/10/2013 Prepared by Temesgen B. (PhD) Evolution of Brands… • The term brand comes from the word ‘ Brandr’ (to burn)‚ practiced by ancient farmers to put marks on their animal by burning their body to identify them • The nucleus of branding seems
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Ducati & TPG – A “Wild Ride” LBO Case Study December‚ 2010 Q1. The nature of the opportunity and the question of brand expansion 1.1 The situation of the target firm Positives: (1) The Ducati brand was world famous;(2) The product was great in terms of technology and quality and it had won the 1990‚ 1991‚ 1992‚ 1994‚ and 1995 World Superbike championships against strong competition;(3) Ducati’s product family was broad offering 15 models in four families based on seven different engines;(4)
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Pharmasim Project 1. Executive Summary The over-the-counter (OTC) cold and allergy remedy market was highly competitive. There were already 10 brands targeting in different segments at the beginning of the simulation. OTC cold medicine is effective to cure 3 major types of illness - cold‚ cough and allergy which associate with different symptoms like aches‚ nasal congestion‚ chest congestion‚ runny nose‚ coughing and allergy. Consumers can be segmented by young adult‚ young family‚ mature
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PROJECT REPORT ON “MERCHANT BANKING” Under the Guidance of: Prof. Paul Chelladuai (MENTOR) Submitted to: MR. PAUL CHELLADURAI (MENTOR) Submitted by: VIKASH KUMAR SHARMA (PGPBM 2007-09) Roll No. : 3096 Submitted in Partial fulfillment of PGPBM Course to International School of Business & Media‚ Bangalore ACKNOWLEDGEMENT First of all I would like to thank GOD without whose blessings and help I would not have been able to complete this project. I wish to express my gratitude to Mr. Paul Chelladurai
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acquisition? Answer Acquiring old technologies. Achieve economies of scales in production. Complementary products to broaden the product line Opening up new markets. Which of the followings is (are) sources of capital for entrepreneurs? I Equity II Debit III Leasing Answer I & II All of the listed options. I & III I only Which of the following sequences is used by a company when they are analyzing global expansion decisions? Answer Investigation of overseas market‚ review‚ primary
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is a bundle of functional‚ economic and psychological benefits for the end-user (Ambler‚ 1995). Brand equity‚ as defined by Keller (1993)‚ occurs when a brand is known and has some strong‚ favourable and unique associations in a consumer’s memory. This reflects in buyers’ willingness to pay a premium for a favoured brand in preference to others (Hutton‚ 1997). The Customer-Based Brand Equity pyramid (CBBE) of Keller identifies four steps for building a strong brand. In this paper the CBBE pyramid
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STARBUCKS Case Study Alex Cochran May 2003 Starbucks – A Case Study. Table of Contents Alex Cochran 2003 Executive Summary..................................................................................................................................3 Market Segmentation ...............................................................................................................................4 Methods of Segmentation............................................................
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Department of Marketing‚ Tourism and Hospitality Faculty of Business‚ Economics and Law BRANDING AND BRAND MANAGEMENT MKT2BBM Subject Learning Guide Semester Two 2013 Melbourne Subject Coordinator: Tanvir Ahmed ENQUIRIES Tanvir Ahmed Lecturer La Trobe University Victoria 3083 T 03 94792566 F 03 9479 3669 E a.tanvir@latrobe.edu.au www.latrobe.edu.au Table of Contents SUBJECT DETAILS GENERAL DETAILS ENROLMENT REQUIREMENTS STAFF CONTACTS SUBJECT DESCRIPTION SUBJECT INTENDED LEARNING
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Chapter 3 Literature Review of Sales Promotion schemes and Consumer Preference. 3.0 Promotion and Consumption 3.1 Sales promotion Schemes and Consumer Preference 3.2 Brand Equity Measurement 3.3 Sales Promotion Types and Preferences 3.4 Valence of a promotion 3.5 When Promotion is Informative 3.6 Perceived discount 3.7 Store Image 3.8 Name Brand Vs Store Brand 3.9 Change in Purchase intention due to Sales promotions 3.10 Promotion threshold 3.11 Consumer Price Formation : Reference Prices 3.12 Price
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