Evaluation of Brand Equity Measures: Further Empirical Results Conceptual Background: There is no consensus about what brand equity means and how a firm can measure the value of a brand‚ hence not possible to evaluate marketing interventions in terms of their ability to enhance brand value. Agarwal and Rao (1996)- The ability of ten consumer based measures of brand equity to estimate individual choice and market share‚ and the relationship between these measures. The underlying assumption in
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description on the disorder of autism. However‚ in the 1970s‚ Wing (1970) (as cited in Sachs‚ 1995) applied a cognitive perspective in describing the mental structure of autism. This essay will therefore argue that autism is characterised by the lack of theory of mind (Premack & Woodruff‚ 1978‚ as cited in Baron-Cohen et al.‚ 1985)‚ which is a cognitive mechanism. It will further outline empirical evidence derived from the review of two studies‚ collectively known as false belief tasks. The Sally-Anne
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Soraya S. Psychology Piaget¡¦s Cognitive Theory Cognitive development is the development of thought processes‚ including remembering‚ problem solving‚ and decision-making‚ from childhood through adolescence to adulthood. Historically‚ the cognitive development of children has been studied in a variety of ways. The oldest is through intelligence tests. An example of this is the Stanford Binet Intelligence Quotient test. IQ scoring is based on the concept of mental age‚ according to which the
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consider Equity Theory when striving to improve an employee’s job satisfaction and motivation? Understanding what motivated employees and how they were motivated was the focus of many researchers following the publication of the Hawthorne Study results (Terpstra‚ 1979). Five major approaches that have led to our understanding of motivation are Maslow ’s need-hierarchy theory‚ Herzberg ’s two- factor theory‚ Vroom ’s expectancy theory‚ Adams ’ equity theory‚ and Skinner ’s reinforcement theory. John
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Brand equity DirecTV Company has a great promotion which includes its offers for a limited time. The company strategy is to promote their limited time deals to gain and attract more clients by focusing on high quality and value offers to its customers. Furthermore‚ one of the main important elements to introduce the DirecTV’s brand‚ is their ability to satisfy all the clients by offering a reasonable price which is 29.99$ with premium services. In this case‚ DirecTV is offering more than 150 channels
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RUNNING HEAD: ACTIVITY THEORY Activity Theory of Aging Long Island University-C.W. Post Campus Jennifer L. Bifulco Throughout this semester we have come across many psychological and social theories. From Vaillant’s aging well‚ to Erikson’s life stages‚ to Leont’ev’s activity theory‚ there is a lot to learn and to understand. For the purpose of this paper‚ I am going to focus on the Activity Theory of aging. After some thorough research on this topic I was able to come up with some great
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1528-6967 online DOI: 10.1080/10496480903022253 Customer-Based Brand Equity for Global Brands: A Multinational Approach Eda Atilgan Serkan Akinci Safak Aksoy Erdener Kaynak ABSTRACT. Focusing on the dimensions and measurement‚ this study is based on the concept of brand equity for global brands with empirical evidence from three economically and culturally dissimilar countries—USA‚ Turkey‚ and Russia. The brand equity for global brands can be measured under four basic dimensions: perceived
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Postmodern Social Theory Postmodern social theory is a field which is both difficult to define and rejects being defined. Postmodern theory is largely concerned with the ways our perceptions and reality are constructed. Postmodern social theory is a field of diverse and at times contradictory ideas that try to describe the relations of characters to society of the infrastructures and information age. Social reality is distinct from objective reality and individual subjective reality because it refers
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Child Development: An Examination of Three Theories There are a lot of theories regarding child development. Three of these theories are Bioecological Theory‚ Social-Cognitive Theory and Information-Processing Theory. This paper will discuss these theories by comparing and contrasting them. The first theory is the Bioecological Theory developed by Urie Bronfenbrenner. This theory is based on the nature vs. nurture idea. Bronfenbrenner believed development of a child was determined
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1 Traditional Learning Theories Strayer University 2 Traditional Learning Theories Cognitive constructivism is based on the work of Swiss developmental psychologist Jean Piaget. Piaget’s theory has two major parts: a component that predicts what children can and cannot understand at different ages‚ and a theory of development that describes how children develop cognitive abilities.(Piaget 1970) It is the theory of development that will be the focus here because it is the major foundation
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