How to build brand equity Contents I. Introduction II. What is brand equity? • Definition: Brand equity • Sources of brand equity • Positive brand equity vs. negative brand equity III. Creating brand equity • Brand position • How to create brand equity? - Selecting brand elements - Integrating with marketing activities - Creating secondary brand associations IV. Summary and Conclusion V. References Introduction In modern society‚ brands
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Islamic Equity Mutual Fund Performance in Malaysia: Risk and Return Analysis Nik Maheran Nik Muhammad Universiti Teknologi MARA‚ Kelantan nmaheran@kltn.uitm.edu.my Masliza Mokhtar Universiti Teknologi MARA‚ Kelantan masliza@yahoo.com Abstract Mutual funds in Malaysia have experienced a considerable growth over the last decade in terms of the number of funds offered and the volume of capital managed by unit trust management companies. A higher growth can be expected due to a strong participation
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EQUITY RESEARCH REPORT (HUL) FMCG SECTOR INDIA OUTLOOK The burgeoning middle class Indian population‚ as well as the rural sector‚ present a huge potential for this sector. The FMCG sector in India is at present‚ the fourth largest sector with a total market size in excess of USD 13 billion as of 2012. This sector is expected to grow to a USD 33 billion industry by 2015 and to a whooping USD 100 billion by the year 2025. This sector is characterized by strong MNC
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39/2004 Negotiation‚ Organization and Markets Harvard University Working Paper No. 04-26 Agency Costs of Overvalued Equity Michael C. Jensen Harvard Business School; The Monitor Company; Social Science Electronic Publishing (SSEP)‚ In. This paper can be downloaded without charge from the Social Science Research Network Electronic Paper Collection at: http://ssrn.com/abstract=480421 MICHAEL C. JENSEN April 2004 Agency Costs of Overvalued Equity Michael C. Jensen mjensen@hbs.edu
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Based on the vertical analysis done on the income statement‚ further explanation would be needed to explain the decrease in gross profit (as a percent to sales) over the three year period while overall expenses increase each year on both a percent-to-sales and total dollar amount increment. I would also be curious to understand why cost of goods sold is increasing year-over-year – are raw materials increasing‚ are inventory levels too high and we are writing off obsolete inventory‚ is part of the
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Reyes‚ Jade Alec L. D-3R “Elbi Pie 15: Ruffo vs Raffles: Last December 09‚ 2011 I watched Elbi Pie 15 : Rufo vs Raffles in the NCAS auditorium as was required in our English 2 subject. The play was about unrequited love where the two main characters Rufo and Raffles experienced love but from different perspective; Rufo being the one who is irrevocably in love while Raffles was the heart breaker. It is amazing how people from different places delivers a synonymous story about love. The mood
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IB 92C0 MiM/MiB CORPORATE FINANCE ASSIGNMENT GUIDELINES Case Study: Ford Motor Company’s Value Enhancement Plan (VEP) As was announced during the first class in January (and stated in the module outline) you are required to submit a written assignment. Your assignment will be based on the Harvard Business School case study entitled “Ford Motor Company’s Value Enhancement Plan (A)”. The case study is distributed separately. Specifically‚ you are required to read carefully the case study and hand
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Question No. 1 What are the chief elements of the strategy that Whole Foods Market is pursuing? Use Strategy Diamond to explain this part. ARENAS: • Product: The company has a broad range of products including Natural and organic items like beverages‚ snacks‚ frozen items‚ Meat and poultry‚ Dairy Products‚ Fresh Sea food‚ baked products‚ coffees‚ cheese and different supplements‚ etc • Market Segment: Health Conscious People of many ages and ethnic group Technology: Biodiesel Fuel
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Young‚ Wiecek‚ McConomy Intermediate Accounting‚ Tenth Canadian Edition SOLUTION TO ASSIGNMENT #4 – COMM 3111 PROBLEM 9-4 (a)Investments (FV-OCI)—December 31‚ 2014 Securities Cost Fair Value Anderson Corp. Munter Ltd. King Corp. Total of portfolio $48‚750 580‚000 255‚000 $883‚750 $49‚580 569‚500 254‚400 $873‚480 Note: Balance in AOCI‚ December 31‚ 2014 = $10‚270 debit ($873‚480 – $883‚750) since all securities were purchased in
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A powerful message was written on an Irish headstone reading‚ “Death leaves a heartache no one can heal‚ love leaves a memory no one can steal”. A loss of a loved one can leave a scar in ones heart and may not be healed for a long time. In “Shoofly Pie” by Naomi Shihab Nye‚ the main character Mattie‚ suffers from the loss of her loving mother due to cancer. Because of this tragedy‚ Mattie becomes grief stricken and the only way she gains comfort is through cooking. While working at the “Good For You”
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