SA SA COSMETICS – Analyzing Competition Sa Sa Cosmetics is a very successful Hong Kong based discount cosmetics retailers. The case describes how Sa Sa became successful‚ culminating in its IPO in 1997. Since then‚ however‚ its fortunes have declined somewhat. The case discusses recent initiatives that were undertaken to sustain growth momentum. Sa Sa also undertook some marketing research studies. The research findings appear to confirm that Sa Sa may have some major problems. As 2001 comes to
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By: Heather Hale E-mail: hhale4253@aol.com Cover Girl Cosmetics Why Cover Girl is one of the most successful cosmetic organizations since the 1960’s? By: Heather Hale Cover Girl cosmetics have been the top-seller since 1961 and are still going strong. It is hard‚ with all the advanced lines of make-up for one product to go as far as Cover girl has‚ so how does Cover Girl cosmetics do it? A lot of Cover Girl’s strong‚ on going successes are due to changing the look of the product‚ exceptional
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Numerous animals that are used to test cosmetics end up injured or dead. According to the Humane Society International‚ it is estimated that 100‚000-200‚000 animals die due to cosmetic testing every year (PETA‚Cosmetic Animal Testing). Rabbies‚ which are the most common used animals for cosmetics undergo the Draize test to measure irritation. The Draize Test “is extremely unpleasant and painful‚ causing eye reddening
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P29 Q1 1. The marketing channel for Mary Kay cosmetics is called a direct selling channel. The company user a sales force of over 1000000 Independent Beauty Consultants around the world. These consultants are not employees of Mary Kay Corporation; they buy cosmetics from the company at a wholesale price and sell to end-users at a retail price. They maintain personal relationships with their end-user consumers and deliver product to them after it is ordered; it is a high-service purchasing relationship
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sales achieved by those she has recruited (seldia‚ http://www.seldia.eu/direct-selling/about). In the EU‚ the total sales volume of direct selling in 2011 added up to €3‚4 billion‚ an annual increase by 15.5%. The largest product category is “cosmetics and personal care”‚ which makes up 36% of
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Ancient Egyptian Cosmetics: ’Magical’ Makeup May Have Been Medicine for Eye Disease By American Chemical Society Jan. 12‚ 2010 source: science daily Date of review: January 17 2010 Queen Nefertiti and other ancient Egyptian women may have worn heavy makeup to protect against eye infections that were a constant threat in the time of the pharaohs. Summary: Christian amatore‚ philippe Walter‚ and colleagues had found the black-eye make-up that Queen Nerfertiti
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Jesyca Martinez P.3 Cosmetic Animal Testing MAKEUP! What some of the girls/boys would say is art on your face or body. For housewifes‚ what is cleaning without the right cleaning liquids and sprays? But have you ever wondered‚ how are these products safe around my skin and family? The answer is animal testing. In this case is cosmetic animal testing..”Every year‚ over one hundred million animals are burned‚ crippled‚poisoned‚and abused in US labs every year”(11 facts). “It’s said that an animal
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A PROJECT REPORT ON CONSUMER PERCEPTION TOWARDS COSMETIC INDUSTRY IN GHAZIABAD (IN CONTEXT TO MEN’S FAIRNESS CREAM) TABLE OF CONTENTS |S.No. |Topic |PageNo. | |1 |Objective |3 | |2 |Introduction
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existing one ‚hard to run Create the new market ‚it will take a long time If it is fails‚ it may affect you main brand product Question 3 L’Oréal maintained a large portfolio of brands and was present in all the four segments of the cosmetics market. What positioning strategy did the company follow to ensure that the image of its brands did not overlap? How and why did L’Oréal encourage competition among its brands in a particular segment and at the same time prevent the brands from cannibalising
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Henri-Claude Cosmetics Brainstorming Report Henri-Claude Cosmetics‚ a successful French company‚ has the goal to become a global brand. As a consequence‚ the Chief Executive wants to develop an international advertising campaign. After the brainstorming session‚ we came to the following conclusions: To begin with‚ the brand image should be changed to appeal to an international audience‚ especially to a younger one. So‚ we proposed to target an energetic and competitive man rather than a sophisticated
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