global product launch Tim Jones‚ Priyanka Kanse‚ Ben Shaw‚ John Jones‚ Ed Booty and Irina Pessin Institute of Practitioners in Advertising Entrant‚ IPA Effectiveness Awards‚ 2012 Axe / Lynx: Inspiration from above - A fresh approach to a global product launch Tim Jones‚ Priyanka Kanse‚ Ben Shaw‚ John Jones‚ Ed Booty and Irina Pessin Institute of Practitioners in Advertising Entrant‚ IPA Effectiveness Awards‚ 2012 Axe / Lynx: Inspiration from above product launch A fresh approach to a global
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South African Investment and Utilitarian Principles “Utilitarianism is a general term for any view that holds that actions and policies should be evaluated on the basis of the benefits and costs they will impose on society” (Velasquez‚ 2010‚ p. 59). The Ford Pinto example (Velasquez‚ 2010‚ pp. 60-61) calculated utilitarian benefits as a straight-line computation based upon monetary values which were placed on costs and benefits and making a decision based upon where the scale showed the
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range of designers‚ discuss ways in which designers have negotiated this issue. This essay will discuss the ethical implications of graphic design using a range of designers work. The ethical implications discussed will be concerning sex in advertising and whether or not designers have negotiated with the ethical issues that arise from the graphic design of advertisements. The term ‘ethical’ is defined by MacLeod (1987) as a conduct that is considered morally correct whilst ‘implications’ are
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new demands of 21st century consumers. It is not enough for a company to offer the best product or provide the best service. In addition to that‚ human ambition has led to different problems: from increased pollution and global warming‚ to false advertising and scamming‚ to income inequality‚ and many more alike. Such issues increase concern‚ and the importance of Corporate Social Responsibility becomes imperative. It is not only about abiding by the law‚ but also about positively influencing the
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Communication strategy of Bajaj’s quadricycle About Quadricycle The RE60 was unveiled at the January 2012 auto expo in New Delhi‚ the RE60‚ and India’s first quadricycle. It is very different from the quadricycles in Europe‚ which are expensive‚ low-volume‚ novelty vehicles made of exotic materials. The RE60‚ on the other hand‚ is a tiny vehicle that feels like a well-appointed auto rickshaw. But right now it is a big deal. Powered by a water-cooled‚ 216-cc‚ single-cylinder engine encased
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presents ETHICAL THEORIES SLIDE 1 – INTRODUCTORY SLIDE Ethical theories provide part of the decision-making foundation for Decision Making When Ethics Are In Play because these theories represent the viewpoints from which individuals seek guidance as they make decisions. Each theory emphasizes different points – a different decision-making style or a decision rule—such as predicting the outcome and following one’s duties to others in order to reach what the individual considers an ethically correct
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hand without assistance. Mercy Killing is also a term used and it refers to someone taking a direct action to terminate a person’s life without the person’s permission. Within this paper I will discuss Immanuel Kant and the utilitarianism ethical theories revolving around the issues of euthanasia. Euthanasia or “mercy killing/death” as it may be referred to as has become more complex as the centuries go on; there are three specific forms of Euthanasia. There is Voluntary‚ Involuntary‚ and Nonvoluntary
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EXPLAIN THE MAIN STRENGHTS OF A UTILITARIAN ETHICAL SYSTEM [25] 27/9/13 Utilitarianism‚ the theory that actions are right if they useful for the majority‚ the greatest happiness and pleasure for the greatest and majority of people. Jeremy Bentham (1748-1832) was an English moral philosopher concerned with social reform‚ Bentham wanted people to seek pleasure and avoid pain. On the other hand John Stuart Mill (1806-1873) who was a great admirer of Bentham; however‚ he believed
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it is inherently important that the detectives follow all department rules and demonstrate sound judgment when making decisions. The criminal justice ethics tutorial examines the ethical dilemmas detectives may face where the right choices can be difficult because of the costs involved. And after reviewing the tutorial on criminal justice ethics‚ the detective’s failure to comply with department policies and rules was the determining factor in deciding to report the incident to my supervisor.
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| |Types of Advertising techniques |2 | |Purpose of advertising |8 | |Areas of assessment of effectiveness |10 | |Pre –placement evaluation of advertising
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