* Chapter 1 – Understanding Global Markets and Marketing Experiential exercise: 1. Do research on the Internet and use the Cultural‚ Administrative‚ Geographic‚ and Economic (CAGE) framework to discuss the distance between Japanese and United States automotive manufacturers. Answer: The Japanese automotive industry is one of the most prominent and largest industries in the world. Japan has been in the top three of the countries with most cars manufactured since the 1960s‚ surpassing Germany
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Globalization: Global marketing refers to a strategy for achieving one or more of four major categories of potential globalization benefits: cost reduction‚ improved quality of products and programs‚ enhanced customer preference‚ and increased competitive advantage on a global basis. Why Global Marketing is Imperative Saturation of Domestic Markets: the saturation of domestic markets in the industrialized parts of the world forced many companies to look for marketing opportunities beyond their
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By Bilal Itani International Human Resources Management Lecturer: Mr. Chamberlain Fall 2014 Table of content 1.0 Introduction 3 2.0 Recruitment and selection of employees for international assignments 3 3.0 Types of international employees 4 4.0 Expatriate roles and characteristics of expatriate managers 6 5.0 Expatriate failures 7 6.0 Repatriation issues 8 7.0 Cross Cultural Training 9 8.0 International management development
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* organizational design - Organizational design involves the arrangement of work tasks based on the interaction of people‚ technology‚ and the tasks to be performed in the context of the mission‚ goals‚ and strategic plan of the organization. HRM activities such as human resources planning‚ job and work analysis‚ organizational restructuring‚ job design‚ team building‚ * international business - all business transactions that involve two or more countries. P.5 * multinational company -
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Global Marketing Global Edition Warren J. Keegan Mark C. Green Introduction to Global Marketing Chapter 1 Copyright 2013‚ Pearson Education INTRODUCTION • Global vs. “Regular” Marketing - Scope of activities are outside the home-country market Copyright 2013‚ Pearson Education GLOBAL MARKETING • Create value for customers by improving benefits or reducing price – – – – Improve the product Find new distribution channels Create better communications Cut monetary
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Table of Contents Table of Contents 1 Acknowledgement 2 Introduction 3 Questions: 1. What are some of the competitive forces that have made the business environment for Apple more complex in recent years? 4 2. Which aspects of the South Korean market have significant implications for the success or failure of the iPhone in the market and why? 6 3. Besides market entry strategy and marketing mix‚ what other aspects of the planning
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Class 11: Chapter 4 "In all of your endeavors‚ you have opportunities to be a powerful and positive influence on the lives of other people. But first‚ you must care enough to understand them and become familiar with their personal interests and expectations for life." The Key and Importance of Culture; Nature of Culture and Effects on International Management Leadership; Research Studies of Cultural Dimensions; and Culture Management Leadership: The Globe Project The Key and why is the Issue
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INTERNATIONAL BUSINESS Distinguish between Ethnocentric and Polycentric Human Resource Management policies used by Multinational Corporations‚ clearly outlining the advantages and disadvantages of each. ETHNOCENTRIC POLICY The ethnocentric staffing policy refers to the strategy of a multinational company to employ managers for key positions from the parent headquarters instead of employing local staff. In the ethnocentric approach‚ the cultural values and business practices of the home
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each and the condition under which you would choose one approach over another? Answer (1) Major staffing approaches for international operation falls into one or more of the following staffing modes: ethnocentric‚ polycentric‚ regiocentric and global operation. Firms using the Ethnocentric staffing approachfill their key managerial positions with persons from headquarter that is parent country nationals. Among the advantages of this approach‚ parent country nationals are familiar with the company
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Setting export prices with a marketing view Price is the only one of the 4 P ’s that produces revenues. Set the right price is fundamental as pricing for the foreign market is more complex than in the home market. Exporter must decide whether its exported product price will be higher‚ at the same level or lower than in the domestic market. Too often‚ in fact‚ companies forget to think about the customers and define prices just looking at the production costs. This behaviour is likely to drive
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