today lives an ethnocentric attitude. The belief that ones own culture is superior to that of another’s. However‚ it is important to develop a sense of cultural relativism in today’s society‚ considering that there are so many benefits to understanding different cultures. Ethnocentrism is quite different than that of cultural relativism. Terms such as underdeveloped and primitive are prime examples of the ignorance societies use to describe another. A person with an ethnocentric perspective may
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1. Introduction 1.1 Organization description The origin country of Bee Cheng Hiang is from Singapore. An enterprising Singaporean had come up with the idea to sell bakkwa (barbecued meat) from his mobile stall by peddling on the streets of Chinatown in 1993. The business of bakkwa was particularly good during the festive seasons. From the early days‚ our company started to take part in events like the Singaporean Food Carnival that is organized by the Tourist Promotion Board of Singapore. Besides
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1) What do we mean by a geocentric universe? Contrast a geocentric view with our modern view of the universe. Geocentric describes the idea that everything revolved around Earth‚ compared to modern knowledge that everything revolves around the Sun (our star). 2) Briefly describe the major levels of structure (such as planet‚ star‚ galaxy) in the universe. Planet: (a) Orbits a star‚ (b) large enough for its own gravity to make it round‚ (c) has cleared most other objects from its orbital
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To view one’s own culture as the universal by which all others are judged would be ultimately subjective‚ as our perceptions of cultural differences are shaped largely by our immersion in our own culture. An ethnocentric approach stems from judging an alternate culture in relation to one’s own pre-conceived cultural values‚ held to be superior; the parallax phenomenon‚ the inability to escape our own biases‚ prevents objective analysis of different cultures. A cultural relativist maintains the post-modernist
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In ancient civilizations it was believed that the Earth was the center of the Universe (Geocentric model). This was the accepted belief at the time. Many philosophers and scientists wrote works based on the Geocentric model. The understanding that the Earth being the center of the universe began to change as scientists (Copernicus‚ Galileo and Kepler) researched‚ used mathematics and physics. The findings of there work led to the belief that the Sun was the center of the Universe
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Lecture 2: Information and decision making -change is inevitable and business is different from 20 years ago * Information tech in /new workplace * Knowledge workers provide a competitive (decisive) factor * Knowledge/intell capital are irreplaceable resources * Productivity of knowledge worker depends on computer/info compentency -stages of development in e-comm * Secure an online identity * Establish a web presence * Enable ecommerce * Utilize a service app model
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Global Marketing Management‚ 5e Chapter 1 Globalization Imperative Chapter Overview 1. Why Global Marketing is Imperative 2. Globalization of Markets: Convergence and Divergence 3. Evolution of Global Marketing 4. Appendix: Theories of International Trade and the Multinational Enterprise Introduction * Products have been traded across borders throughout recorded civilization‚ extending back beyond the Silk Road that once connected East with West from Xian (China) to Rome (Italy)
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discrimination‚ stereotype and even phobias. One of these discriminatory behaviors is ethnocentrism. Our world has many cultures each with its own unique practices and beliefs and when a person fails to recognize these practices as normal‚ they are being ethnocentric. Ethnocentrism is when a person views the world from the perspective of their own culture hence anything that is not practiced in their own group is abnormal to them. These individuals are viewing other cultures in an etic way and are being superior
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5. Describe the competitive environment of the industry and how it relates to LEGO’s strategic choices. LEGO is one of the major players in its industry as it is the world’s largest manufacturer of toys in terms of sales. The environment is highly competitive and recently was largely affected by the financial crises. Since 1958‚ LEGO’s core and original product‚ composed of bricks with interlocking tubes‚ has represented a competitive advantage for the company. However‚ as the company operates
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Nicolaus Copernicus to be accepted by the general public. The greatest power in the middle ages was vested in the church. The church was the first to assume the earth being the center of the universe‚ and all humans at that time believed that the geocentric theory was the truth. Copernicus‚ an expert in astronomy‚ however‚ has casted doubt on the church’s idea and came out with the theory of heliocentricism after series of experiments. What he did at that time was obviously challenging the authority
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