Our Mission ... The adidas Group strives to be the global leader in the sporting goods industry with brands built on a passion for sports and a sporting lifestyle. We are committed to continuously strengthening our brands and products to improve our competitive position. We are innovation and design leaders who seek to help athletes of all skill levels achieve peak performance with every product we bring to market. We are consumer focused and therefore we continuously improve the quality
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TRACK – SOCIAL MEDIA: USE OF SOCIAL MEDIA AS A KNOWLEDGE MANAGEMENT AMONG FACULTIES AND STUDENTS Mr. ARISTOTLE K 1 M.B.A – Final Year S.K.P. Engineering College‚ Tiruvannamalai. CONTACT NO: 97899946601 E-MAIL ID: arikrishs@gmail.com1‚ ABSTRACT SOCIAL MEDIA: USE OF SOCIAL MEDIA AS A KNOWLEDGE MANAGEMENT AMONG FACULTIES AND STUDENTS Social Media is the relationships that exist between networks of people (Walter & Riviera‚ 2004). There are many social media sites continue to grow in popularity
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The approach of uses and gratifications approach‚ is one of the popular mass communication theories‚ severs as a theoretical background for this study. The uses and gratification approach target on the goal of the receiver‚ not the goal of the communicator (Severin & Tankard‚ 2001). In another way‚ the audiences use the media to fulfill certain needs. This approach is one of the most cited communication theories as best tool for analyzing new media technologies (Ebersole‚ 2000). Katz‚ Blumler‚
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Title: Social Media Due Date: 6th December 2012‚ 3pm Executive Summary Nowadays‚ in this rapid technology developed society‚ the social media is growing mature. Social media is a channel that provides direct access information throughout the world‚ it giving businesses and individual an opportunity to share their thought‚ products and services and news with other people. As there is a trend of switching demand from traditional media tools to social media‚ marketers realised that social media
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I will evaluate the effectiveness of the marketing techniques used by Cadbury. Overall the marketing techniques used by Cadbury have worked out extremely well‚ for every technique used‚ Cadbury have come out successful‚ they have made millions in profit. They continue to make lots of new products and gain more and more customers at the same time. Where Cadbury has used the marketing strategy of branding they have been massively successful‚ their logo is iconic‚ it is recognised worldwide‚ it is
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Evaluate the effectiveness of the use of techniques used in marketing products in one organisation. When a business creates a new product they must carefully consider possible techniques to advertise and market this product to the public. The more that the techniques are carefully planned; the more likely it is that the product will receive more recognition and do better overall. Techniques and effectiveness of Nike’s marketing. Nike put an intense amount of dedication and seriousness into
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Social media: A brief history and the implications for business leaders Introduction Over the last three decades‚ the Internet‚ as well as recent technology innovations‚ have transformed everyday life. From the way we communicate‚ to the way we shop for goods and services‚ the Internet has undoubtedly redefined how we interact with each other and even redefined our expectations. The Internet has not only helped the world overcome what was one of the biggest obstacles in communications‚ distance
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SAMPLE SociAL MEdiA tactical plan social media tactical plan This plan includes the tactical objectives to be used to accomplish the following social media goals: 1. Increase inbound leads at a low cost 2. Expand reach of thought leadership content 3. Engage and excite influencers 4. Better understand‚ identify‚ and engage potential buyers 5. Improve customer service and satisfaction 6. Enhance outbound campaign program effectiveness Blog Social Networks Microblogging Social PR Widgets Booking
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Title: Social Media and Recruitment in a Globalized Market Name: Jignesh J Trivedi (MBA - HR) (Asst. Professor‚ Shree B J Patel Umiya BBA College‚ A’bad) Address: 15‚ Krishna Aprt; Opp. Ami Akhand Anand society part-2; B/H Ambica Hotel; CTM Char Rasta; Ahmedabad - 380026 Contact: 91-93772 51541 Email Id: jignesh_hrm@live.in ABSTRACT Title: Social Media and Recruitment in a Globalised Market Social Media is identified as a “free participation that allows
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The History of Adidas- The history of Adidas started in a small town in Bavaria‚ Germany. Adidas was founded in 1924 in Germany by two bothers Adi and Rudolf Dassler. The company was first named Dassler shoes and later became Adidas. By the Dassler shoes being seen in the Olympics this really helped the company get it’s name known. However‚ in 1948 Rudolf Dassler leaves to start his own company which is now known as Puma. Once Rudolf left his brother came up with the famous three stripes logo and
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